Canberra Institute of Technology (CIT) optimise their lead capture efforts and take their student recruitment marketing efforts to where their target audience were spending their time: Facebook.

As part of their Akero social marketing package, an App was built for CIT’s Facebook page that made it quick and simple for interested users to request their free prospectus through an easy to use form.

Akero was used to:
  • Target potential students through social media channels through an optimised and branded Facebook app
  • Provide an extra channel for lead capture efforts as part of the overall strategy for CIT
  • Increase likelihood of potential students enquiring by placing themselves directly in front of their primary audience.

“The App looks great and the team worked really hard to make sure we were completely happy. We know this tool is going to become a hugely important part of our strategy to use social media for social recruitment, and we can’t wait to see the results of their targeted advertising.”