The guide to hosting a Virtual Open Day; before, during and after
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
Blog
The latest and greatest news from Akero HQ
The potential of video in advertising: how can you own your space in an ever-changing world?
With change comes innovation, and the Covid-19 pandemic has demonstrated the need to adapt in unprecedented circumstances. And it’s not just small businesses that have had to...
A guide to managing your remote team and employees
2020 has left behind a strange but resourceful year. By now, we are all aware that remote working is not a new trend, but rather an accepted, and necessary, practice that is...
The quick wins for hosting postgraduate recruitment events
It's been a very different year for student recruitment, and as we move into the postgrad recruitment phase we can look to the lessons learned earlier this year during...
3 advertising developments you should be aware of going into 2021
Over the past year, social and video have seen increased ad spends, while traditional formats have struggled. Overall spend is down 10%, with TV and print media hit...
It’s time to switch off over Christmas and automate with Akero
You’re almost there! With just a few working days left of 2020, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look...
2021 Technology Predictions
When I sat down to write my predictions for 2020 last year, I looked back at what I’d thought would happen in 2019 and was pleasingly smug with how accurate I’d been… not...
What's on the Akero experts' radar (and should be on yours too)
We’re bringing you a monthly round-up of news and updates from the digital advertising world to keep you on top of the latest developments, and make sure whatever’s on our...
Don’t ditch your Clearing URLs, Google recommends recycling
Traditional marketing strategy, and SEO wisdom in particular, tells us we need to create unique landing pages for each campaign, with URLs to match. So year on year, you may...
Here’s how we track Cost per Acquisition of enrolled students, and how you can, too
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track digital marketing spend and the return on investment...
The ultimate guide to recruiting adult learners in 2021
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
How to A/B Test
How to A/B Test
What we can learn from St George's, University of London's digital-only Clearing with Akero
What do you do when a pandemic disrupts all your carefully-laid plans? This year, the student recruitment process has been more complicated than ever, leaving institutions...
Akero Advertising shortlisted for Best Tech Platform in the DADI Awards 2020
We’re thrilled to announce that Akero has been nominated for Best Tech Platform in this year’s DADI Awards.
International education industry insights in the new school climate
There are currently over five million international students undertaking all or part of their tertiary education in a country other than their own, making student recruitment...
Benchmarking: Going beyond industry standards with Akero
Wouldn’t it be great to compare the data from your institution against other universities and colleges in order to help you identify areas of underperformance and build a...
The Akero Roadmap update: October 2020
It’s easy to get caught up, running at 100 miles per hour and always looking to the next big thing. But at Akero, we wanted to keep you updated with how we’re getting on;...
Who’s at risk? How to retain students with simple strategies that work
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
What does the new Digital Sales Tax mean for advertisers?
With the introduction of new digital advertising-at-the-point-of-sale taxes, the idea was to ramp up the tax take from the likes of Amazon and Google. In theory, a great...
HE marketing insights in the new world of learning
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
How the Nudge Theory can supercharge your Open Day landing pages
Have you ever felt yourself blindly purchasing a new item online, before even realising the confirmation email is in your inbox? Or craving a certain kind of lunch, not...
