Introducing Personality Based Advertising
Our personalities shape how we engage with the world around us. Different personalities respond to different stimuli.
Blog
The latest and greatest news from Akero HQ
TikTok partners with Akero Advertising to launch student marketing campaigns for Colleges and Universities
The opportunity to advertise to a targeted audience on one of the most downloaded apps of 2019 is now available through the Akero AI Advertising platform.
Track the things that matter and nurture those who need it: Are you making the most out of your data?
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Geek’s Guide to Facebook Advertising in 2020
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
Technology Predictions 2020
Looking back to my blog about what to expect in 2019, I feel like my predictions weren’t too far off the mark.
Our partners Solihull Sixth Form College win best Innovation and Creativity at Marketing Excellence awards
We are so excited to announce Akero partners Solihull Sixth Form College have been named for Best Innovation and Creativity at the 2019 FE First Marketing Excellence Awards.
Say hello to the new and improved Landing Page builder
The saying goes, “if it ain’t broke, don’t fix it” and it’s a good statement to live by. Only as long as you know there’s always room for improvement. That’s just what we did...
Akero Partner with Tik Tok (Douyin) for Chinese lead generation
Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short...
If Your Campaigns Aren’t Optimised, Don’t Even Bother – Students Certainly Won’t
Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their...
The Geek’s Guide to Open Days
We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready...
We need to talk about Cookies
The Information Commissioner’s Office (ICO) has recently clarified their position on cookies and how they are affected by the General Data Protection Regulation (GDPR) and...
We’re opting for Linear Attribution and here’s why you should too
Last year Akero changed all conversion actions to linear attribution modelling in order to drive the best performance of our campaigns, and gain a more accurate understanding...
We’ve been shortlisted!
This week Akero has been shortlisted in not one, but three different categories in this year’s Computing Magazine’s Technology Product Awards. Computing Magazine is...
Three digital advertising tactics that you need to know about this month
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
What does the Google fine mean for student marketers?
The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018.
What technology can student marketers look forward to in 2019?
And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…
Why do institutions need marketing automation in their lives?
Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top...
Simple Design Hacks for Landing Pages
As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention...
Get ready for an interface refresh
The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable...
May Product Update: GDPR has landed
With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18...
April Product Update: New user interface, autoresponders, search filters and more
This month we’ve updated Akero’s user-interface, added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates...
