The ultimate guide to recruiting adult learners in 2021
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
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The latest and greatest news from Akero HQ
How to A/B Test
How to A/B Test
What we can learn from St George's, University of London's digital-only Clearing with Akero
What do you do when a pandemic disrupts all your carefully-laid plans? This year, the student recruitment process has been more complicated than ever, leaving institutions...
Akero Advertising shortlisted for Best Tech Platform in the DADI Awards 2020
We’re thrilled to announce that Akero has been nominated for Best Tech Platform in this year’s DADI Awards.
International education industry insights in the new school climate
There are currently over five million international students undertaking all or part of their tertiary education in a country other than their own, making student recruitment...
Benchmarking: Going beyond industry standards with Akero
Wouldn’t it be great to compare the data from your institution against other universities and colleges in order to help you identify areas of underperformance and build a...
The Akero Roadmap update: October 2020
It’s easy to get caught up, running at 100 miles per hour and always looking to the next big thing. But at Akero, we wanted to keep you updated with how we’re getting on;...
Who’s at risk? How to retain students with simple strategies that work
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
What does the new Digital Sales Tax mean for advertisers?
With the introduction of new digital advertising-at-the-point-of-sale taxes, the idea was to ramp up the tax take from the likes of Amazon and Google. In theory, a great...
HE marketing insights in the new world of learning
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
How the Nudge Theory can supercharge your Open Day landing pages
Have you ever felt yourself blindly purchasing a new item online, before even realising the confirmation email is in your inbox? Or craving a certain kind of lunch, not...
Akero partners with Times Higher to improve the online student experience
We’re pleased to announce our partnership with Times Higher Education (THE), the trusted global data partner for higher education, to help improve the online experience for...
Akero shortlisted for Innovation in the UK Digital Growth Awards
We’re very proud to announce that Akero has been shortlisted for the Innovation Award in this year’s UK Digital Growth Awards.
How should student marketers be altering their process based on the changes that Apple are making to the IDFA on iOS 14?
A little known (outside adtech circles), but highly important, feature of Apple’s iOS platform is set to change when the next iteration of their operating system, iOS 14 is...
The Clearing landing pages that made the Akero podium this year
After the brilliant article by Education Marketer last month ‘111 examples of university Clearing landing pages’, we wanted to share a few of our favourites this year and a...
The four stages of driving prospective students through the funnel this Open Day season
Before we jump in, a little about the structure of the piece. As we work through the journey between enquiry, online Open Day, and enrolment, I’ll be using what we call the...
Akero Advertising services now confirmed as zero-rated for VAT
Has your advertising budget seen a 20% reduction to accommodate VAT? Not any longer.
Let’s talk about support retainers
Let’s talk about support retainers. Often an afterthought, something put to the back of the pile while purchasing new software or renewing for another year, but what are the...
Expert top tips for a final enrolment boost
Navigating through these strange times is no easy task, but with Akero, we can help you make smarter, more effective decisions in order to get the results you’re looking for....
Akero announces Unibuddy partnership
You can now plug peer-to-peer campaigns into your marketing tech stack thanks to Akero’s new partnership with Unibuddy, the live student connection platform.
Three reasons why you should embrace omnichannel marketing
Omnichannel marketing is a term that has been on the landscape for several years now, yet it is only recently that it has finally settled in as an accepted term. Whether or...
