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Clearing is just around the corner, and this year is set to be one of the busiest yet, as students return to face-to-face learning, and school leavers head for university,...
Blog
The latest and greatest news from Akero HQ
Lessons learned from the Conversion Masterclass for decision-makers
In our Conversion Masterclass: The decision-makers, our student marketing and advertising experts discussed the common challenges that institutions face when it comes to...
Akero and AT Still University: Shortlisted for Best Marketing Automation Project in the Computing AI & Machine Learning awards
We are thrilled to have been shortlisted alongside AT Still University (ATSU) for Best Marketing Automation Project in this year's Computing AI & Machine Learning awards.
Understand your student audience with Akero - Introducing Student Pulse
As student marketing experts, we know the challenges of understanding students’ evolving motivations, behaviours and attitudes. So, we started with one simple premise. What...
How to target Generation Snapchat with Spotlight
Students are forever evolving; from their priorities to their behaviours. To get ahead in the advertising game, you need to stay on top of their motivations and social media...
Eliminate student drop off with these three simple tips
As student marketers, in an ideal world, we want a student to express interest, apply for an institution, and ultimately enrol at the start of the academic year. A, to B, to...
How to nurture your prospects after the Open Day
So, you might have read our blogs on how to prepare for the perfect virtual Open Day, or you might have already hosted your virtual recruitment event, but what comes next? We...
Something for Everyone: Akero and Edge Hill University finalist at The Drum Search Awards 2021
We are delighted to announce that Akero and Edge Hill University have been named a finalist for Best Public Sector Search Campaign in this year’s Drum Search Awards for the...
Six tactical top tips when recruiting international students
With the growth of globalisation and social media, it’s easy to think students are pretty similar around the world. But while the international undergraduate pool may have...
Why aligning your technology is critical to your recruitment success
We know to really understand your student audience, it’s all about data. But all too often this important data becomes siloed and fragmented into different platforms,...
How to use creative to boost your Akero advertising performance
As student specialist marketers, we’re always looking to do more to increase engagement, boost campaign performance and ultimately, drive enrolments. But with your...
What is zero based budgeting and how can it help increase your ROI?
Have you ever dreamed about implementing zero-based budgeting for your next marketing strategy, but without the correct advertising infrastructure, you haven’t known where to...
4 top tips when marketing your niche courses
Niche courses have always been a headache for marketing teams. With the specialised nature of the courses and focused audience groups to identify and engage, it’s easy to...
Introducing Akero EA (Enrolment Attribution): The ultimate tool for student marketers that works seamlessly with all CRMs
In a recent survey of Education Marketing Directors by Times Higher Education, ‘tracking marketing spend to enrolment’ was the number one challenge shared by all global...
Launching the Student Marketplace
Introducing Akero’s Student Marketplace: the first and only student trading environment allowing you to directly access your prospective students across high-quality...
The Power of Pronouns
Pronouns are a vital tool to express gender identity and explore life outside of the gender binary. The somewhat limiting ‘she/her’ or ‘he/him’ descriptors aren’t cutting it...
How to prepare student advertising infrastructure for the iOS14 update
As the digital landscape shifts and alters, so must we. Here at Akero, we've always taken ethical attribution and conversion tracking seriously ensuring that Akero provides...
5 things the Higher Education sector learned in 2020
2020 was all about adaptation, and those that did that had the advantage over their competitors. Here’s what we learned and how you can use it to think outside the box this...
The Akero roadmap update - February 2021
We’ve been busy at Akero over the last few months, building new features to support our users, as well as planning our roadmap for the long-term (more on that later).
How to maximise your engagement with the pandemic generation with video and audio advertising
Our day-to-day lives have shifted dramatically because of Covid-19, and so has the way we scroll, consume and interact. While so many of us are locked in, looking for ways to...
How to increase your conversion rates when recruiting the class of 2021
In the increasingly competitive market of attracting students to come to your institution, making your touchpoints as sticky as possible has never been more important. But...
