Launching the Akero MarketPlace
Introducing Akero’s MarketPlace: the first and only student trading environment allowing you to directly access your prospective students across high-quality...
Blog
The latest and greatest news from Akero HQ
4 top tips when marketing your niche courses
Niche courses have always been a headache for marketing teams. With the specialised nature of the courses and focused audience groups to identify and engage, it’s easy to...
Introducing Akero EA (Enrolment Attribution): The ultimate tool for student marketers that works seamlessly with all CRMs
In a recent survey of Education Marketing Directors by Times Higher Education, ‘tracking marketing spend to enrolment’ was the number one challenge shared by all global...
Launching the Akero MarketPlace
Introducing Akero’s MarketPlace: the first and only student trading environment allowing you to directly access your prospective students across high-quality...
The Power of Pronouns
Pronouns are a vital tool to express gender identity and explore life outside of the gender binary. The somewhat limiting ‘she/her’ or ‘he/him’ descriptors aren’t cutting it...
How to prepare student advertising infrastructure for the iOS14 update
As the digital landscape shifts and alters, so must we. Here at Akero, we've always taken ethical attribution and conversion tracking seriously ensuring that Akero provides...
5 things the Higher Education sector learned in 2020
2020 was all about adaptation, and those that did that had the advantage over their competitors. Here’s what we learned and how you can use it to think outside the box this...
The Akero roadmap update - February 2021
We’ve been busy at Akero over the last few months, building new features to support our users, as well as planning our roadmap for the long-term (more on that later).
How to maximise your engagement with the pandemic generation with video and audio advertising
Our day-to-day lives have shifted dramatically because of Covid-19, and so has the way we scroll, consume and interact. While so many of us are locked in, looking for ways to...
How to increase your conversion rates when recruiting the class of 2021
In the increasingly competitive market of attracting students to come to your institution, making your touchpoints as sticky as possible has never been more important. But...
Three top hacks for boosting your enrolment targets this National Apprenticeship Week
National Apprenticeships Week is on the horizon (8-14 February), encouraging more young people to choose an apprenticeship as a pathway to a great career. The pandemic has...
The guide to hosting a Virtual Open Day; before, during and after
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
The potential of video in advertising: how can you own your space in an ever-changing world?
With change comes innovation, and the Covid-19 pandemic has demonstrated the need to adapt in unprecedented circumstances. And it’s not just small businesses that have had to...
A guide to managing your remote team and employees
2020 has left behind a strange but resourceful year. By now, we are all aware that remote working is not a new trend, but rather an accepted, and necessary, practice that is...
The quick wins for hosting postgraduate recruitment events
It's been a very different year for student recruitment, and as we move into the postgrad recruitment phase we can look to the lessons learned earlier this year during...
3 advertising developments you should be aware of going into 2021
Over the past year, social and video have seen increased ad spends, while traditional formats have struggled. Overall spend is down 10%, with TV and print media hit...
It’s time to switch off over Christmas and automate with Akero
You’re almost there! With just a few working days left of 2020, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look...
2021 Technology Predictions
When I sat down to write my predictions for 2020 last year, I looked back at what I’d thought would happen in 2019 and was pleasingly smug with how accurate I’d been… not...
What's on the Akero experts' radar (and should be on yours too)
We’re bringing you a monthly round-up of news and updates from the digital advertising world to keep you on top of the latest developments, and make sure whatever’s on our...
Don’t ditch your Clearing URLs, Google recommends recycling
Traditional marketing strategy, and SEO wisdom in particular, tells us we need to create unique landing pages for each campaign, with URLs to match. So year on year, you may...
Here’s how we track Cost per Acquisition of enrolled students, and how you can, too
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track digital marketing spend and the return on investment...
