Call tracking: How to track your telephone conversions with Akero
When it comes to advertising, conversions come in all shapes and sizes. Most commonly, you’ll see form submissions, applications and click throughs. But what if the...
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The latest and greatest news from Akero HQ
Understanding your students and their stories through data
The student audience is changing and evolving throughout the US and, for student marketers, it’s important to follow the trends in order to inform your marketing strategies....
Clearing and conversion: what’s new?
The student personas we see at Clearing change each year, but keeping on top of the segments can be tough if you don’t have the right technology. Aligning your teams (and...
The challenges student marketers face when future proofing your advertising: From cookies and distrust, to echo chambers and old news
Students are a dynamic, complex, ever-changing demographic, and since that’s the audience for your advertising, it’s no surprise that there’s a need for student marketers to...
Who are the students you can attract between now and Results Day to maximise your ROI?
10 June marks a key date in the UK undergraduate recruitment cycle. On this date, students who made an application in January will be faced with offer acceptance deadlines,...
Award-winning Akero and AT Still University: Named Best Marketing Automation Project at the AI & Machine Learning Awards
We are so thrilled to announce that alongside AT Still University (ATSU), we have been awarded the Best Marketing Automation Project trophy in this year's Computing AI &...
5 tactical tips for boosting your enrolment conversions | Conversion Masterclass 3
Over the last couple of months, our experts have been hosting masterclasses covering conversions through the funnel, for marketers at every level. We started with stakeholder...
A guide to Clearing landing pages
When it comes to Clearing, there are many factors that you have no control over. But what you can do is reduce students’ anxieties and uncertainties with engaging,...
Getting it right with Open Days: How to take a hybrid approach
Open Days are about creating an opportunity to build an emotional connection between applicants, parents, lecturers and your institution. And with 94% of students saying that...
Advertising awareness: Are you in tune with your students?
To build brand awareness, you need to be where your students are. But which platforms should you be looking at, and which should you avoid?
What strategic planners can takeaway from the Conversion Masterclass, episode two
In the second instalment of our Conversion Masterclass series, we looked at what needs to be on the radar of the strategic planners among us; we’re looking at you Heads of...
The Akero email template builder
Clearing is just around the corner, and this year is set to be one of the busiest yet, as students return to face-to-face learning, and school leavers head for university,...
Lessons learned from the Conversion Masterclass for decision-makers
In our Conversion Masterclass: The decision-makers, our student marketing and advertising experts discussed the common challenges that institutions face when it comes to...
Akero and AT Still University: Shortlisted for Best Marketing Automation Project in the Computing AI & Machine Learning awards
We are thrilled to have been shortlisted alongside AT Still University (ATSU) for Best Marketing Automation Project in this year's Computing AI & Machine Learning awards.
Understand your student audience with Akero - Introducing Student Pulse
As student marketing experts, we know the challenges of understanding students’ evolving motivations, behaviours and attitudes. So, we started with one simple premise. What...
How to target Generation Snapchat with Spotlight
Students are forever evolving; from their priorities to their behaviours. To get ahead in the advertising game, you need to stay on top of their motivations and social media...
Eliminate student drop off with these three simple tips
As student marketers, in an ideal world, we want a student to express interest, apply for an institution, and ultimately enrol at the start of the academic year. A, to B, to...
How to nurture your prospects after the Open Day
So, you might have read our blogs on how to prepare for the perfect virtual Open Day, or you might have already hosted your virtual recruitment event, but what comes next? We...
Something for Everyone: Akero and Edge Hill University finalist at The Drum Search Awards 2021
We are delighted to announce that Akero and Edge Hill University have been named a finalist for Best Public Sector Search Campaign in this year’s Drum Search Awards for the...
Six tactical top tips when recruiting international students
With the growth of globalisation and social media, it’s easy to think students are pretty similar around the world. But while the international undergraduate pool may have...
Why aligning your technology is critical to your recruitment success
We know to really understand your student audience, it’s all about data. But all too often this important data becomes siloed and fragmented into different platforms,...
