The guide to hosting a Virtual Open Day; before, during and after
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
The latest and greatest news from Akero HQ
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
With change comes innovation, and the Covid-19 pandemic has demonstrated the need to adapt in unprecedented circumstances. And it’s not just small businesses that have had to...
2020 has left behind a strange but resourceful year. By now, we are all aware that remote working is not a new trend, but rather an accepted, and necessary, practice that is...
It's been a very different year for student recruitment, and as we move into the postgrad recruitment phase we can look to the lessons learned earlier this year during...
Over the past year, social and video have seen increased ad spends, while traditional formats have struggled. Overall spend is down 10%, with TV and print media hit...
You’re almost there! With just a few working days left of 2020, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look...
When I sat down to write my predictions for 2020 last year, I looked back at what I’d thought would happen in 2019 and was pleasingly smug with how accurate I’d been… not...
We’re bringing you a monthly round-up of news and updates from the digital advertising world to keep you on top of the latest developments, and make sure whatever’s on our...
Traditional marketing strategy, and SEO wisdom in particular, tells us we need to create unique landing pages for each campaign, with URLs to match. So year on year, you may...
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track digital marketing spend and the return on investment...
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
How to A/B Test
What do you do when a pandemic disrupts all your carefully-laid plans? This year, the student recruitment process has been more complicated than ever, leaving institutions...
We’re thrilled to announce that Akero has been nominated for Best Tech Platform in this year’s DADI Awards.
There are currently over five million international students undertaking all or part of their tertiary education in a country other than their own, making student recruitment...
Wouldn’t it be great to compare the data from your institution against other universities and colleges in order to help you identify areas of underperformance and build a...
It’s easy to get caught up, running at 100 miles per hour and always looking to the next big thing. But at Akero, we wanted to keep you updated with how we’re getting on;...
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
With the introduction of new digital advertising-at-the-point-of-sale taxes, the idea was to ramp up the tax take from the likes of Amazon and Google. In theory, a great...
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
Have you ever felt yourself blindly purchasing a new item online, before even realising the confirmation email is in your inbox? Or craving a certain kind of lunch, not...