Three features which will save your agency time, money and increase efficiency

Our recent agency martech survey found that the average number of pieces of martech used by agencies was a whopping seven! What would you do with the money your agency could save? Akero was built solely for marketing agencies: our advertising infrastructure features exist to track and improve agency advertising and marketing performance… sounds good, …

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Get more visitors to complete your forms: combat form abandonment with our latest feature update

Report on the user journey through your form – the number of users that reach certain form stages (and then drop off) Report on the bottlenecks of your form which cause the highest level of form abandonment Get tips within the platform to increase conversion at specific stages of the form For marketers, getting a …

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Agency Marketing Technology Survey – the results are in, how does your agency measure up?

Three months ago we launched the inaugural Agency Marketing Technology Survey and we are excited to announce that having crunched over 2,000 data points the results are now in! We launched the survey to find out more about the challenges agency decision makers face when it comes to their marketing technology stacks, in terms of …

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Latest Product Updates: Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option for the nurture email campaign The option to select one …

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International Women’s Day: Talking marketing, working mums and gender equality with Hannah Dempster

International Women’s Day 2018 will bring together friends, colleagues and whole communities to think, act and be gender inclusive in order to positively fuel the global momentum striving for gender parity with this year’s theme; #PressforProgress. To celebrate the positive achievements of the women working at Akero, we caught up Hannah Dempster, Marketing Manager and …

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Fight click fraud. Track, compare and optimise digital marketing links

By using Akero, you’ve always been able to track the individual against the specific advert, but now you can use Akero Click Tracker (ACT) to track, compare and optimise all your organic and paid marketing links in one place. Improve performance, increase conversions and fight click fraud. ACT is incredibly simple to use: Create a …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little bit deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all …

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Feature Focus: Drag & Drop Editor

As the team member responsible for creating landing pages for our own marketing campaigns, I am incredibly excited to unveil our brand new (and my all-time favourite) feature of Akero. The Drag & Drop Editor. In response to user feedback, our trusty Landing Page Builder has been upgraded with state of the art drag and …

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5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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Learn how to plan a killer conversion strategy at Smarter Business Tech Live

Next month, we’ll be making the journey from our offices across the South coast up to Manchester for the largest business technology event in the North and Midlands – Smarter Business Tech Live. Catch our very own Craig Mathewson talking conversion tactics on day 2, at 2pm, in Auditorium 2. His session, Are you optimising …

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5 Steps to Implement an Effective Conversion Strategy

What makes someone want to complete an online form? Why would they open your emails? What type of content makes them convert into customers? By following our five steps to building a successful conversion strategy, you will understand the reasons people are engaging with a brand and, in turn, be able to reach right person, …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Can Do with Akero

Hundreds of marketers use Akero to build bespoke landing pages, generate leads and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your marketing and conversion processes. Watch the recording …

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Feature Focus: Create Lookalike Audiences with our Ready-hashed Data Export Feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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Kick Start Social Influencer Marketing Campaigns with Akero

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. Even though you can’t necessarily ask Zoella to promote a brand, you need to identify your own authentic ambassadors – people in a contact list, who may have an interest in a …

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