Akero Partner with Tik Tok (Douyin) for Chinese lead generation

Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short musical and comedy videos every single day. But it is in China, where the app was born, where Douyin with its winning algorithm has dominated …

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If Your Campaigns Aren’t Optimised, Don’t Even Bother – Students Certainly Won’t

Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their mobile and are checking their mobile phone on average 150 times a day. Therefore, device optimisation is no longer a choice if you want to maximise …

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The Geek’s Guide to Open Days

We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready to geek out with us… Akero Advertising blends data from over a billion data points and thousands of open day campaigns with data from every major …

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We need to talk about Cookies

The Information Commissioner’s Office (ICO) has recently clarified their position on cookies and how they are affected by the General Data Protection Regulation (GDPR) and Privacy & Electronic Communications Regulation (PECR) 2003. We’re always here to help the sector with advice and support around Cookies and all things data, and this is what our friends …

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We’re opting for Linear Attribution and here’s why you should too

Last year Akero changed all conversion actions to linear attribution modelling in order to drive the best performance of our campaigns, and gain a more accurate understanding of how multiple touchpoints in the audience’s journey work together to deliver conversions. We know better understanding, means better results. But let’s take a look at all the …

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We’ve been shortlisted!

This week Akero has been shortlisted in not one, but three different categories in this year’s Computing Magazine’s Technology Product Awards. Computing Magazine is recognised as the leading information resource for UK technology decision makers, so it’s great to be considered amongst some great businesses.  Akero has been confirmed as a finalist for Best AI/Machine …

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Three digital advertising tactics that you need to know about this month

In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner. Therefore it’s crucial that you always stay up to date with the latest developments, and have your radar synced up with the online platform giants.  The silver …

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SEARCH ON GOOGLE

What does the Google fine mean for student marketers?

Google has been hit with a huge €50 million fine for a breach of the EU’s data protection rules. The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018. The French regulator CNIL investigated these claims and determined …

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What technology can student marketers look forward to in 2019?

With 2019 drawing closer and closer, it’s got us all thinking ahead. What’s in store for student marketers in the new year? And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…   While thinking ahead to 2019 I’ve spent …

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Why do institutions need marketing automation in their lives?

Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top last year’s enrolment figures. Your campaigns are planned, the Open Days are set, but how are you going to bring …

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Simple Design Hacks for Landing Pages

As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention driven design. So, I’m going to share with you a few essential snippets which will help you up your landing-page-layout-game and increase your conversion …

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Akero_interface_update

Get ready for an interface refresh

The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable information in the simplest way. If you use Akero to report on the performance of your Natives campaigns, you’ll soon see our …

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May Product Update: GDPR has landed

With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18 months, in this blog we outline some of the changes you can expect to find within the technology as a result. Granting Access …

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April Product Update: New user interface, autoresponders, search filters and more

This month we’ve updated Akero’s user-interface,  added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates here. Akero user interface update Akero’s page cards have been revamped to help you work quicker. Our new page cards allow you to have quick access to your pages …

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Get more students to complete your forms: combat form abandonment

For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over their personal details is the other. In Akero you’ve always been able to A/B test forms and landing pages to ensure you are getting the best possible …

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