5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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Attendees → Applicants : Post-Open Day Conversion

You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your campus in the flesh – but what now? How can you push these warm prospects down the last little bit of the conversion funnel …

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Learn how to plan a killer conversion strategy at Smarter Business Tech Live

Next month, we’ll be making the journey from our offices across the South coast up to Manchester for the largest business technology event in the North and Midlands – Smarter Business Tech Live. Catch our very own Craig Mathewson talking conversion tactics on day 2, at 2pm, in Auditorium 2. His session, Are you optimising …

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5 Steps to Implement an Effective Conversion Strategy

What makes someone want to complete an online form? Why would they open your emails? What type of content makes them convert into customers? By following our five steps to building a successful conversion strategy, you will understand the reasons people are engaging with a brand and, in turn, be able to reach right person, …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Can Do with Akero

Hundreds of marketers use Akero to build bespoke landing pages, generate leads and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your marketing and conversion processes. Watch the recording …

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Feature Focus: Create Lookalike Audiences with our Ready-hashed Data Export Feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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Clearing 2017’s data capture forms: the good and the bad

We’re big fans of landing pages here at Akero, so we took some time on A-Level Results Day to have a nosey at all 150 university Clearing landing pages, to see how institutions are positioning themselves to potential Clearing students. We were surprised to see that the majority of institutions only provided students with one …

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Kick Start your Social Influencer Marketing Campaigns with Akero

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. And with students increasingly behaving more like consumers, it’s a safe bet that their choices of college and university applications could also be swayed by social influencers. But you can’t very …

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Get Ready for 2018 : Improve your conversion strategy – download this whitepaper

Stay ahead of the game and fine tune your conversion strategy for the next academic year. Your institution needs to be doing all it can to make sure it’s delivering the right messaging to keep potential students interested, right up until they enrol in 2018. We’ve created a whitepaper, based on Alex’s popular webinar, outlining the …

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Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

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Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

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Email marketing – 3 key tips to engage students

With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students and alumni in an increasingly personalised way. So, what are you doing to ensure you’re targeting students using this medium as effectively as possible? Here are our top tips for …

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Who are your social influencers? Watch this to find out…

Why are social influencers so important to your marketing and content plans? And how can you use your own data to find them? Our Client Services Manager at Akero, Alex Calder, and the Product Marketing Manager from Net Natives, Rich Campbell, hosted a webinar on social media influencers. The webinar covered: What social influencer marketing is and who …

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Google Adwords and location-based automation

Akero, the marketing measurement platform, has some great new features as part of the latest release. These dynamic updates are going to help you build, manage and craft a personalised customer journey – and what’s more, they are free to all existing accounts and users of the new Akero platform. Advanced Google Adwords Insights You can …

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