TikTok partners with Akero Advertising to launch student marketing campaigns for Colleges and Universities

The opportunity to advertise to a targeted audience on one of the most downloaded apps of 2019 is now available through the Akero AI Advertising platform. Now with just a click of a button student marketers can reach over 500 million daily users of which 41% are 16-24 year-olds and hyper-target by location, age, gender, …

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Track the things that matter and nurture those who need it: Are you making the most out of your data?

One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out of their student recruitment strategy. That is why our student marketing specialists have decided to host a webinar on Jan 23 to share some meaningful …

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Geek’s Guide to: Facebook Advertising in 2020

Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the platform. We’ve transitioned from advertising to Millennials to Gen Z. Facebook is no longer in the top three social media platforms (NCS survey) that our …

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Technology Predictions 2020

Looking back to my blog about what to expect in 2019, I feel like my predictions weren’t too far off the mark. My prediction of a large investment into data hubs and BI tools has been realised in two of the biggest BI platforms being acquired by two of the biggest data hubs this year …

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Our partners Solihull Sixth Form College win best Innovation and Creativity at Marketing Excellence awards

We are so excited to announce Akero partners Solihull Sixth Form College have been named for Best Innovation and Creativity at the 2019 FE First Marketing Excellence Awards. The award recognises new and innovative approaches to marketing in Further Education, with the ceremony coined as the Oscars of FE Marketing. It’s a brilliant opportunity to …

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Say hello to the new and improved Landing Page builder

The saying goes, “if it ain’t broke, don’t fix it” and it’s a good statement to live by. Only as long as you know there’s always room for improvement. That’s just what we did with the latest upgrade to our landing page builder.  The new update gives you even more flexibility and freedom with the …

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Akero Partner with Tik Tok (Douyin) for Chinese lead generation

Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short musical and comedy videos every single day. But it is in China, where the app was born, where Douyin with its winning algorithm has dominated …

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If Your Campaigns Aren’t Optimised, Don’t Even Bother – Students Certainly Won’t

Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their mobile and are checking their mobile phone on average 150 times a day. Therefore, device optimisation is no longer a choice if you want to maximise …

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The Geek’s Guide to Open Days

We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready to geek out with us… Akero Advertising blends data from over a billion data points and thousands of open day campaigns with data from every major …

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We need to talk about Cookies

The Information Commissioner’s Office (ICO) has recently clarified their position on cookies and how they are affected by the General Data Protection Regulation (GDPR) and Privacy & Electronic Communications Regulation (PECR) 2003. We’re always here to help the sector with advice and support around Cookies and all things data, and this is what our friends …

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We’re opting for Linear Attribution and here’s why you should too

Last year Akero changed all conversion actions to linear attribution modelling in order to drive the best performance of our campaigns, and gain a more accurate understanding of how multiple touchpoints in the audience’s journey work together to deliver conversions. We know better understanding, means better results. But let’s take a look at all the …

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We’ve been shortlisted!

This week Akero has been shortlisted in not one, but three different categories in this year’s Computing Magazine’s Technology Product Awards. Computing Magazine is recognised as the leading information resource for UK technology decision makers, so it’s great to be considered amongst some great businesses.  Akero has been confirmed as a finalist for Best AI/Machine …

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Three digital advertising tactics that you need to know about this month

In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner. Therefore it’s crucial that you always stay up to date with the latest developments, and have your radar synced up with the online platform giants.  The silver …

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SEARCH ON GOOGLE

What does the Google fine mean for student marketers?

Google has been hit with a huge €50 million fine for a breach of the EU’s data protection rules. The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018. The French regulator CNIL investigated these claims and determined …

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What technology can student marketers look forward to in 2019?

With 2019 drawing closer and closer, it’s got us all thinking ahead. What’s in store for student marketers in the new year? And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…   While thinking ahead to 2019 I’ve spent …

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