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What does the Google fine mean for student marketers?

Google has been hit with a huge €50 million fine for a breach of the EU’s data protection rules. The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018. The French regulator CNIL investigated these claims and determined …

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What technology can student marketers look forward to in 2019?

With 2019 drawing closer and closer, it’s got us all thinking ahead. What’s in store for student marketers in the new year? And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…   While thinking ahead to 2019 I’ve spent …

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Why do institutions need marketing automation in their lives?

Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top last year’s enrolment figures. Your campaigns are planned, the Open Days are set, but how are you going to bring …

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Simple Design Hacks for Landing Pages

As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention driven design. So, I’m going to share with you a few essential snippets which will help you up your landing-page-layout-game and increase your conversion …

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Akero_interface_update

Get ready for an interface refresh

The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable information in the simplest way. If you use Akero to report on the performance of your Net Natives campaigns, you’ll soon see …

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May Product Update: GDPR has landed

With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18 months, in this blog we outline some of the changes you can expect to find within the technology as a result. Granting Access …

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April Product Update: New user interface, autoresponders, search filters and more

This month we’ve updated Akero’s user-interface,  added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates here. Akero user interface update Akero’s page cards have been revamped to help you work quicker. Our new page cards allow you to have quick access to your pages …

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Get more students to complete your forms: combat form abandonment

For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over their personal details is the other. In Akero you’ve always been able to A/B test forms and landing pages to ensure you are getting the best possible …

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Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Check out the latest Akero feature updates for March ’18: Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option …

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ABC of Apprenticeships: how to smash your enrolment targets this National Apprenticeship Week

National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national drive presents FE colleges across the UK with a great opportunity to seize the heightened interest around apprenticeships and smash their individual targets. A is for ads …

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8 tips to keep prospective students engaged with your college before, during and after an Open Day

Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and thinking up fun activities to captivate your prospect’s attention. But what about keeping them engaged in the lead up to, and the aftermath of the Open Day? Here are …

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Akero announce Slate CRM integration

Akero is pleased to announce our latest integration with Slate CRM. Designed and developed for US higher education admissions, Slate is trusted by more than 650 colleges and universities and encompasses CRM, outreach, online applications and online reading. Many marketers use insights on student audience behaviors gained through tools such as Slate. Slate makes the …

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The Education Marketer’s Guide to Landing Pages

So, you want to convert more students – but are your landing pages up to scratch? You can have the best offering, messaging, social media strategy and ad campaigns in the world, but if a prospective student lands on a lousy landing page you can kiss goodbye to them studying at your institution. Acing your …

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5 things to do before you switch off for Christmas

With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to make sure Akero is taking care of all your live campaigns and incoming enquiries while you’re away, so that you …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all web …

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