1. Getting work done
Having the knowledge workers of the world uniting in their spare rooms, at their kitchen tables, or even in the cupboard under the stairs has accelerated the first trend that I wanted to highlight for 2021.
The development of technology platforms where work gets done.
An example of this is the platform that Salesforce is building, using their acquisitions of the document collaboration business, Quip, a few years ago, and more recently, Slack, the ubiquitous chat app.
These types of platforms augment Salesforce’s marketing, reporting and core CRM features to produce an ecosystem where their customers can analyse data, work on documents and talk to each other, all in one place.
It’s a similar vision to what we’re doing with Akero; building and developing a system for HE marketers to understand their performance, communicate with their internal and external teams, and build the infrastructure to capture, nurture and recruit more students, on one platform.
I expect that we’re going to see more acquisitions, mergers and partnerships in the tech we know and love to build out these types of unified approaches to getting work done (and sending GIFS to each other) in 2021.