As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that landing pages, forms and emails need to be clear, concise and effective.
We already know that you can increase your advertising performance by 60% through capturing first-party data for use in your advertising tactics, and having 10-15 landing pages can increase your leads by 55% but did you know you can turbocharge your advertising performance by 300% when you capture audience data and segment it for targeted campaigns?
Here’s a look at the quick wins we can all do to improve our landing page conversion rate and capture that all-important first-party data.
First things first, it’s important to acknowledge that conversion rate optimisation (CRO) is numeric, while user experience (UX) is humanised. So while they influence one another, they must be tackled entirely differently. CRO is based on statistics, and while these are essential to show the effectiveness and efficiency of a particular page or campaign, UX cannot be driven by these same stats. Instead, the effectiveness of UX is determined by how easy or simple a page is to use and what that page makes a visitor feel. Which in turn, will then affect your CRO.
So in order to get the most from both of those elements, here are four easy wins: