A fantastic programme delivering genuine cost savings and demonstrating real efficiency.
The judges were looking for evidence of how automation has changed and improved marketing efforts. So what did they find impressive about the Akero and AT Still campaign?
Prior to working with Akero, AT Still University, College of Graduate Health Studies was unable to track media spend against enrolments or measure cost per acquisition.
Integrating Akero with their CRM enabled them to take a seamless and simplified omnichannel marketing approach, optimising their marketing spend to achieve their campaign objectives. You can read more about the project here.
"We are so proud that our project with AT Still University, College of Graduate Health Studies and our efforts at Akero have been recognised in these prestigious awards.
"The marketing automation technology and our integrated approach are unique to Akero, giving our partners a competitive advantage when planning their marketing initiatives, helping them stand out in the higher education industry."
- Gus Bolognesi, Account Director, Akero
If you’d like to speak to our experts about how Akero can help automate your marketing and deliver real budget saving tactics, get in touch today.