Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short musical and comedy videos every single day.
But it is in China, where the app was born, where Douyin with its winning algorithm has dominated the battle for eyeballs and audience engagement and has been one of the key channels that Chinese Universities use for their own marketing and recruitment. As of September 2019, the top two mainland Chinese universities by QS World Ranking, Tsinghua University and Peking University have nearly 3.5 million Douyin followers between them.
Akero is one of the first marketing software to partner with Tik Tok (Douyin) and brings seamless lead generation from the platform into your CRM.
Our student marketing platform, Akero, connects with Douyin/TikTok, so that when a qualified student enquiry comes through advertising in Douyin/TikTok then this lead is automatically added into your own CRM with a live dashboard of campaign performance all in one place.