Plugging your existing CRM into specialist software like Akero will boost your marketing capabilities, improving the effectiveness of your campaigns, enhancing your advertising performance and, in turn, lowering your CPA.
Problems with form abandonment? Akero allows you to build multi-part forms, capturing that all-important data before the drop-out stage, and gives you useful information on when, where and why students are giving up.
Unsure where to advertise to reach your recruitment goals? Akero recommends the best possible media selection according to your brief and budget, with guaranteed predicted performance outcomes from an award-winning AI, with all your leads going straight back into your own CRM. Which, you guessed it, helps you to reduce (and track) your CPA.
We followed these exact recommendations when working with one US university looking to increase their overall student numbers year-on-year.
Before working with us, they did not have the advertising infrastructure to capture data and personalise the student journey.
As a result, they had been spending hundreds of thousands of dollars with no ability to track ROI against each campaign channel, or understand how to improve enrolment performance. Now, they are able to track advertising spend through to Cost Per Enrollment, generating an ROI of 660% from each enrolment.
We’ve only scratched the surface on why aligning your technology is so important. If this has inspired you to understand and take control of tracking and reducing your CPA, get in touch with our experts today.