Quick wins for landing page optimisation

Congratulations, the campaign has attracted your audience to your content! What next? Well now you need to ensure you’re converting those leads, this is why a stunning landing page is really important. In order to increase those all important landing page conversions consider using the three Ws framework to optimise your page and the why …

Read more

How can agencies use data to inform creative and create meaningful engagement as a result?

You know it’s important, and everyone’s talking about it: data should be used to inform creative and ensure you truly understand your clients’ audiences. In turn giving you confidence that the campaigns you are running are working their hardest on behalf of your clients. Using data to see results is crucial. It’s not only important …

Read more

Webinar: How to implement an effective long lead nurture strategy to increase conversions

Did you know that according to Marketing Sherpa 79% of marketing leads never convert into sales and lack of lead nurturing is the common cause of this poor performance? This stat isn’t specific to sectors such as events, travel and healthcare who will require leads to be nurtured over an even longer period of time …

Read more

April Product Update: New user interface, autoresponders, search filters and more

We’re all about increasing efficiency for your agency and its clients in this month’s product update…   Akero user interface update Akero’s page cards have been revamped to increase efficiency within your agency. Our new page cards allow you to have quick access to your pages installation instructions, published links and page preview.   Additional …

Read more

Three features which will save your agency time, money and increase efficiency

Our recent agency martech survey found that the average number of pieces of martech used by agencies was a whopping seven! What would you do with the money your agency could save? Akero was built solely for marketing agencies: our advertising infrastructure features exist to track and improve agency advertising and marketing performance… sounds good, …

Read more

Get more visitors to complete your forms: combat form abandonment with our latest feature update

Report on the user journey through your form – the number of users that reach certain form stages (and then drop off) Report on the bottlenecks of your form which cause the highest level of form abandonment Get tips within the platform to increase conversion at specific stages of the form For marketers, getting a …

Read more

Agency Marketing Technology Survey – the results are in, how does your agency measure up?

Three months ago we launched the inaugural Agency Marketing Technology Survey and we are excited to announce that having crunched over 2,000 data points the results are now in! We launched the survey to find out more about the challenges agency decision makers face when it comes to their marketing technology stacks, in terms of …

Read more

Latest Product Updates: Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option for the nurture email campaign The option to select one …

Read more

Fight click fraud. Track, compare and optimise digital marketing links

By using Akero, you’ve always been able to track the individual against the specific advert, but now you can use Akero Click Tracker (ACT) to track, compare and optimise all your organic and paid marketing links in one place. Improve performance, increase conversions and fight click fraud. ACT is incredibly simple to use: Create a …

Read more

Kick Start Social Influencer Marketing Campaigns with Akero

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. Even though you can’t necessarily ask Zoella to promote a brand, you need to identify your own authentic ambassadors – people in a contact list, who may have an interest in a …

Read more

Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

Read more