Akero_interface_update

Get ready for an interface refresh

The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable information in the simplest way. If you use Akero to report on the performance of your Natives campaigns, you’ll soon see our …

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May Product Update: GDPR has landed

With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18 months, in this blog we outline some of the changes you can expect to find within the technology as a result. Granting Access …

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April Product Update: New user interface, autoresponders, search filters and more

This month we’ve updated Akero’s user-interface,  added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates here. Akero user interface update Akero’s page cards have been revamped to help you work quicker. Our new page cards allow you to have quick access to your pages …

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Get more students to complete your forms: combat form abandonment

For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over their personal details is the other. In Akero you’ve always been able to A/B test forms and landing pages to ensure you are getting the best possible …

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Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Check out the latest Akero feature updates for March ’18: Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option …

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Akero announce Slate CRM integration

Akero is pleased to announce our latest integration with Slate CRM. Designed and developed for US higher education admissions, Slate is trusted by more than 650 colleges and universities and encompasses CRM, outreach, online applications and online reading. Many marketers use insights on student audience behaviors gained through tools such as Slate. Slate makes the …

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Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

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Email marketing – 3 key tips to engage students

With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students and alumni in an increasingly personalised way. So, what are you doing to ensure you’re targeting students using this medium as effectively as possible? Here are our top tips for …

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Akero is evolving – an announcement to Akero users

Akero has constantly evolved since our first data capture app in 2010. Our software was originally built to capture leads generated from marketing campaigns and to track the advert source against the leads generated, to improve the performance of your digital campaigns. Since we launched the Software as a Service version, in 2014, we have continually …

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Social Influencer Scoring on Akero is here

Akero has a great new feature as part of its latest release – Social Influencer Scoring. This new feature can be used by savvy marketers to create a social influencer marketing plan. Connecting with trusted online influencers, who are willing to engage and share your content, allows you to organically grow your reach, increase awareness …

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Make More-Informed Marketing Decisions with our Spring Product Updates

We’ve put even more power into the hands of marketing and sales teams with our latest update to provide businesses with added flexibility and data to make smarter marketing decisions to create, manage and map powerful stories across a multitude of touchpoints that resonate with leads. Want to know more? Take a look at our …

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5 Ways Akero Will Look After Your Campaigns this Christmas

It’s almost time to log off and enjoy a mulled wine and get into the festive spirit. However, for those with active campaigns running over the Christmas period, the temptation to log in and have a quick peek can be all-too-real. Don’t worry – Akero has you covered. So that you can get back to …

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Customisation & Control over your Marketing

We have BIG news! We’ve been working behind the scenes to enhance Akero and make sure that it has our users’ business needs at the very heart of it. We are delighted to announce a number of game-changing product updates that will allow Akero users to improve campaign reporting, have greater clarity over their pipeline, …

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Orion Services Grow their Leads by 50% Each Month with Akero

Approximately 96% of visitors that come to your website are not ready to buy. However, when Sales and Marketing teams are in sync, companies become 67% better at closing deals. Operating a reliable and sustainable waste management service throughout London and the UK, Orion Services encountered many common challenges that B2B companies face when generating, …

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A Day in the Life of: Alex Calder, Client Services Manager

When a marketer chooses Akero as their marketing measurement platform and lead generation software, we don’t just send them on their way armed with login details and instructions. It takes a particular type of person to support our creative, dynamic and varied user-community, and it comes at no surprise to us that our client satisfaction …

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