ABC of Apprenticeships: how to smash your enrolment targets this National Apprenticeship Week

National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national drive presents FE colleges across the UK with a great opportunity to seize the heightened interest around apprenticeships and smash their individual targets. A is for ads …

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8 tips to keep prospective students engaged with your college before, during and after an Open Day

Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and thinking up fun activities to captivate your prospect’s attention. But what about keeping them engaged in the lead up to, and the aftermath of the Open Day? Here are …

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The Education Marketer’s Guide to Landing Pages

So, you want to convert more students – but are your landing pages up to scratch? You can have the best offering, messaging, social media strategy and ad campaigns in the world, but if a prospective student lands on a lousy landing page you can kiss goodbye to them studying at your institution. Acing your …

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Tell us about your tech stack and win an Apple Watch!

We’re on a mission to save marketing agencies money. To do this, we want to find out how many martech products you’re using – and how much you’re spending on them. Does the marketing technology you use demonstrate the ROI of your agency’s work and build trust between you and your clients? Take The Agency …

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5 things to do before you switch off for Christmas

With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to make sure Akero is taking care of all your live campaigns and incoming leads while you’re away, so that you …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little bit deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all …

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Feature Focus: Drag & Drop Editor

As the team member responsible for creating landing pages for our own marketing campaigns, I am incredibly excited to unveil our brand new (and my all-time favourite) feature of Akero. The Drag & Drop Editor. In response to user feedback, our trusty Landing Page Builder has been upgraded with state of the art drag and …

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5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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Attendees → Applicants : Post-Open Day Conversion

You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your campus in the flesh – but what now? How can you push these warm prospects down the last little bit of the conversion funnel …

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Learn how to plan a killer conversion strategy at Smarter Business Tech Live

Next month, we’ll be making the journey from our offices across the South coast up to Manchester for the largest business technology event in the North and Midlands – Smarter Business Tech Live. Catch our very own Craig Mathewson talking conversion tactics on day 2, at 2pm, in Auditorium 2. His session, Are you optimising …

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5 Steps to Implement an Effective Conversion Strategy

What makes someone want to complete an online form? Why would they open your emails? What type of content makes them convert into customers? By following our five steps to building a successful conversion strategy, you will understand the reasons people are engaging with a brand and, in turn, be able to reach right person, …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Can Do with Akero

Hundreds of marketers use Akero to build bespoke landing pages, generate leads and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your marketing and conversion processes. Watch the recording …

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Feature Focus: Create Lookalike Audiences with our Ready-hashed Data Export Feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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Clearing 2017’s data capture forms: the good and the bad

We’re big fans of landing pages here at Akero, so we took some time on A-Level Results Day to have a nosey at all 150 university Clearing landing pages, to see how institutions are positioning themselves to potential Clearing students. We were surprised to see that the majority of institutions only provided students with one …

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