Three features which will save your agency time, money and increase efficiency

Our recent agency martech survey found that the average number of pieces of martech used by agencies was a whopping seven! What would you do with the money your agency could save? Akero was built solely for marketing agencies: our advertising infrastructure features exist to track and improve agency advertising and marketing performance… sounds good, …

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Get more visitors to complete your forms: combat form abandonment with our latest feature update

Report on the user journey through your form – the number of users that reach certain form stages (and then drop off) Report on the bottlenecks of your form which cause the highest level of form abandonment Get tips within the platform to increase conversion at specific stages of the form For marketers, getting a …

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Agency Marketing Technology Survey – the results are in, how does your agency measure up?

Three months ago we launched the inaugural Agency Marketing Technology Survey and we are excited to announce that having crunched over 2,000 data points the results are now in! We launched the survey to find out more about the challenges agency decision makers face when it comes to their marketing technology stacks, in terms of …

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Latest Product Updates: Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option for the nurture email campaign The option to select one …

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Fight click fraud. Track, compare and optimise digital marketing links

By using Akero, you’ve always been able to track the individual against the specific advert, but now you can use Akero Click Tracker (ACT) to track, compare and optimise all your organic and paid marketing links in one place. Improve performance, increase conversions and fight click fraud. ACT is incredibly simple to use: Create a …

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Kick Start Social Influencer Marketing Campaigns with Akero

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. Even though you can’t necessarily ask Zoella to promote a brand, you need to identify your own authentic ambassadors – people in a contact list, who may have an interest in a …

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