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What does the Google fine mean for student marketers?

Google has been hit with a huge €50 million fine for a breach of the EU’s data protection rules. The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018. The French regulator CNIL investigated these claims and determined …

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What technology can student marketers look forward to in 2019?

With 2019 drawing closer and closer, it’s got us all thinking ahead. What’s in store for student marketers in the new year? And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…   While thinking ahead to 2019 I’ve spent …

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Akero_interface_update

Get ready for an interface refresh

The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable information in the simplest way. If you use Akero to report on the performance of your Net Natives campaigns, you’ll soon see …

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Get more students to complete your forms: combat form abandonment

For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over their personal details is the other. In Akero you’ve always been able to A/B test forms and landing pages to ensure you are getting the best possible …

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Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Check out the latest Akero feature updates for March ’18: Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option …

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Akero announce Slate CRM integration

Akero is pleased to announce our latest integration with Slate CRM. Designed and developed for US higher education admissions, Slate is trusted by more than 650 colleges and universities and encompasses CRM, outreach, online applications and online reading. Many marketers use insights on student audience behaviors gained through tools such as Slate. Slate makes the …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

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