Get more visitors to complete your forms: combat form abandonment with our latest feature update

Report on the user journey through your form – the number of users that reach certain form stages (and then drop off) Report on the bottlenecks of your form which cause the highest level of form abandonment Get tips within the platform to increase conversion at specific stages of the form For marketers, getting a …

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Latest Product Updates: Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option for the nurture email campaign The option to select one …

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International Women’s Day: Talking marketing, working mums and gender equality with Hannah Dempster

International Women’s Day 2018 will bring together friends, colleagues and whole communities to think, act and be gender inclusive in order to positively fuel the global momentum striving for gender parity with this year’s theme; #PressforProgress. To celebrate the positive achievements of the women working at Akero, we caught up Hannah Dempster, Marketing Manager and …

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Fight click fraud. Track, compare and optimise digital marketing links

By using Akero, you’ve always been able to track the individual against the specific advert, but now you can use Akero Click Tracker (ACT) to track, compare and optimise all your organic and paid marketing links in one place. Improve performance, increase conversions and fight click fraud. ACT is incredibly simple to use: Create a …

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Learn how to plan a killer conversion strategy at Smarter Business Tech Live

Next month, we’ll be making the journey from our offices across the South coast up to Manchester for the largest business technology event in the North and Midlands – Smarter Business Tech Live. Catch our very own Craig Mathewson talking conversion tactics on day 2, at 2pm, in Auditorium 2. His session, Are you optimising …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

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