May Product Update: GDPR has landed

With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18 months, in this blog we outline some of the changes you can expect to find within the technology as a result. Granting Access …

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April Product Update: New user interface, autoresponders, search filters and more

This month we’ve updated Akero’s user-interface,  added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates here. Akero user interface update Akero’s page cards have been revamped to help you work quicker. Our new page cards allow you to have quick access to your pages …

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Get more students to complete your forms: combat form abandonment

For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over their personal details is the other. In Akero you’ve always been able to A/B test forms and landing pages to ensure you are getting the best possible …

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Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication

Check out the latest Akero feature updates for March ’18: Preference Centre benefits Akero’s Preference Centre centralises on the management of email preferences for nurture campaigns and Akero Mailer. Adding the Preference Centre block to a Drag & Drop Landing Page allows a user to specify the following: The option to show an unsubscribe option …

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Akero announce Slate CRM integration

Akero is pleased to announce our latest integration with Slate CRM. Designed and developed for US higher education admissions, Slate is trusted by more than 650 colleges and universities and encompasses CRM, outreach, online applications and online reading. Many marketers use insights on student audience behaviors gained through tools such as Slate. Slate makes the …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all web …

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Feature Focus: Drag & Drop Editor

As the team member responsible for creating landing pages for our own marketing campaigns, I am incredibly excited to unveil our brand new (and my all-time favourite) feature of Akero. The Drag & Drop Editor. In response to user feedback, our trusty Landing Page Builder has been upgraded with state-of-the-art drag and drop functionality, making …

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5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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5 Steps to Implement an Effective Conversion Strategy

What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment? By following our five steps to building a successful conversion strategy, you will understand the reasons students are engaging with an institution and, in turn, be able to …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Can Do with Akero

Hundreds of student marketers use Akero to build bespoke landing pages, generate enquiries and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your student marketing and conversion processes. Watch …

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Feature Focus: Create Lookalike Audiences with our Ready-hashed Data Export Feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

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Google Adwords and location-based automation

Akero, the marketing measurement platform, has some great new features as part of the latest release. These dynamic updates are going to help you build, manage and craft a personalised customer journey – and what’s more, they are free to all existing accounts and users of the new Akero platform. Advanced Google Adwords Insights You can …

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Akero is evolving – an announcement to Akero users

Akero has constantly evolved since our first data capture app in 2010. Our software was originally built to capture leads generated from marketing campaigns and to track the advert source against the leads generated, to improve the performance of your digital campaigns. Since we launched the Software as a Service version, in 2014, we have continually …

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