Six tactical top tips when recruiting international students
With the growth of globalisation and social media, it’s easy to think students are pretty similar around the world. But while the international undergraduate pool may have...
Category
Student Recruitment
Why aligning your technology is critical to your recruitment success
We know to really understand your student audience, it’s all about data. But all too often this important data becomes siloed and fragmented into different platforms,...
The Power of Pronouns
Pronouns are a vital tool to express gender identity and explore life outside of the gender binary. The somewhat limiting ‘she/her’ or ‘he/him’ descriptors aren’t cutting it...
How to maximise your engagement with the pandemic generation with video and audio advertising
Our day-to-day lives have shifted dramatically because of Covid-19, and so has the way we scroll, consume and interact. While so many of us are locked in, looking for ways to...
How to increase your conversion rates when recruiting the class of 2021
In the increasingly competitive market of attracting students to come to your institution, making your touchpoints as sticky as possible has never been more important. But...
Three top hacks for boosting your enrolment targets this National Apprenticeship Week
National Apprenticeships Week is on the horizon (8-14 February), encouraging more young people to choose an apprenticeship as a pathway to a great career. The pandemic has...
The guide to hosting a Virtual Open Day; before, during and after
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
The quick wins for hosting postgraduate recruitment events
It's been a very different year for student recruitment, and as we move into the postgrad recruitment phase we can look to the lessons learned earlier this year during...
The ultimate guide to recruiting adult learners in 2021
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
Who’s at risk? How to retain students with simple strategies that work
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
HE marketing insights in the new world of learning
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
The Clearing landing pages that made the Akero podium this year
After the brilliant article by Education Marketer last month ‘111 examples of university Clearing landing pages’, we wanted to share a few of our favourites this year and a...
Let’s talk about support retainers
Let’s talk about support retainers. Often an afterthought, something put to the back of the pile while purchasing new software or renewing for another year, but what are the...
Top tips to increase conversions this Clearing
In the lead up to Results Day, it’s vital to not only think about your advertising but also what happens when your hard-won awareness translates into a form submission.
How the right applicant nurture strategy could turn a deferrer into an enrolled student
Online course promotion 101
It goes without saying that the world of education has had to evolve drastically in the first six months of 2020.
Why do institutions need marketing automation in their lives?
Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top...
ABC of Apprenticeships: how to smash your enrolment targets this National Apprenticeship Week
National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national...
The Education Marketer’s Guide to Landing Pages
So, you want to convert more students – but are your landing pages up to scratch?
