We say it over and over again, but one of the keys to successful advertising is getting your message in front of the right people, at the right time. It really is that...
Businesses and organisations can no longer simply sell a product or experience. They need to sell a connection, lifestyle, value, too, in order to engage with their audience....
Results Day is always a busy day and with the Clearing season expanding across the entirety of the summer season, the hard work isn’t just contained by one day anymore...
The last year has meant major evolution and transformation for the education sector, FE included, and how students have fared in this new set up has been a talking point...
10 June marks a key date in the UK undergraduate recruitment cycle. On this date, students who made an application in January will be faced with offer acceptance deadlines,...
Over the last couple of months, our experts have been hosting masterclasses covering conversions through the funnel, for marketers at every level. We started with stakeholder...
Open Days are about creating an opportunity to build an emotional connection between applicants, parents, lecturers and your institution. And with 94% of students saying that...
To build brand awareness, you need to be where your students are. But which platforms should you be looking at, and which should you avoid?
In our Conversion Masterclass: The decision-makers, our student marketing and advertising experts discussed the common challenges that institutions face when it comes to...
Students are forever evolving; from their priorities to their behaviours. To get ahead in the advertising game, you need to stay on top of their motivations and social media...
With the growth of globalisation and social media, it’s easy to think students are pretty similar around the world. But while the international undergraduate pool may have...
We know to really understand your student audience, it’s all about data. But all too often this important data becomes siloed and fragmented into different platforms,...
Pronouns are a vital tool to express gender identity and explore life outside of the gender binary. The somewhat limiting ‘she/her’ or ‘he/him’ descriptors aren’t cutting it...
Our day-to-day lives have shifted dramatically because of Covid-19, and so has the way we scroll, consume and interact. While so many of us are locked in, looking for ways to...
In the increasingly competitive market of attracting students to come to your institution, making your touchpoints as sticky as possible has never been more important. But...
National Apprenticeships Week is on the horizon (8-14 February), encouraging more young people to choose an apprenticeship as a pathway to a great career. The pandemic has...
Back in March 2020, we talked about the necessary move from physical Open Days to their digital counterparts, and coming up for twelve months later, we’re here to tell you...
It's been a very different year for student recruitment, and as we move into the postgrad recruitment phase we can look to the lessons learned earlier this year during...
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
After the brilliant article by Education Marketer last month ‘111 examples of university Clearing landing pages’, we wanted to share a few of our favourites this year and a...
Let’s talk about support retainers. Often an afterthought, something put to the back of the pile while purchasing new software or renewing for another year, but what are the...
In the lead up to Results Day, it’s vital to not only think about your advertising but also what happens when your hard-won awareness translates into a form submission.
It goes without saying that the world of education has had to evolve drastically in the first six months of 2020.
Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top...
National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national...
So, you want to convert more students – but are your landing pages up to scratch?
