Why do institutions need marketing automation in their lives?

Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top last year’s enrolment figures. Your campaigns are planned, the Open Days are set, but how are you going to bring …

Read more

ABC of Apprenticeships: how to smash your enrolment targets this National Apprenticeship Week

National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national drive presents FE colleges across the UK with a great opportunity to seize the heightened interest around apprenticeships and smash their individual targets. A is for ads …

Read more

8 tips to keep prospective students engaged with your college before, during and after an Open Day

Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and thinking up fun activities to captivate your prospect’s attention. But what about keeping them engaged in the lead up to, and the aftermath of the Open Day? Here are …

Read more

The Education Marketer’s Guide to Landing Pages

So, you want to convert more students – but are your landing pages up to scratch? You can have the best offering, messaging, social media strategy and ad campaigns in the world, but if a prospective student lands on a lousy landing page you can kiss goodbye to them studying at your institution. Acing your …

Read more

5 things to do before you switch off for Christmas

With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to make sure Akero is taking care of all your live campaigns and incoming enquiries while you’re away, so that you …

Read more

Attendees → Applicants : Post-Open Day Conversion

You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your campus in the flesh – but what now? How can you push these warm prospects down the last little bit of the conversion funnel …

Read more

Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

Read more

Email marketing – 3 key tips to engage students

With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students and alumni in an increasingly personalised way. So, what are you doing to ensure you’re targeting students using this medium as effectively as possible? Here are our top tips for …

Read more

5 Ways Akero Will Look After Your Campaigns this Christmas

It’s almost time to log off and enjoy a mulled wine and get into the festive spirit. However, for those with active campaigns running over the Christmas period, the temptation to log in and have a quick peek can be all-too-real. Don’t worry – Akero has you covered. So that you can get back to …

Read more

Six Easy Landing Page Tweaks to Generate More Leads

Do your landing pages suffer from abandonment issues? The tiniest decision such as your choice of wording or where you place certain elements on your webpages impacts the experience your visitors receive, which can affect their decision to either engage with your content or leave your website entirely. We spoke to advertising campaign experts at …

Read more

12 Top Tips To Building A Successful Landing Page

Landing pages; the key to converting visitors into leads. Landing pages exist to capture data from your visitors, so the overall appearance is everything. They might be easy to create providing you have the right software, but lead success doesn’t always come so simply. Akero have provided you with our top tips to help you …

Read more