Taking advantage of the lockdown online learning boom
In the early days of the COVID-19 pandemic, we all knew that the education sector would be impacted by the changes, and straight away we began to see that online learning was...
Category
Tips & Tricks
It’s time to Test and Learn
In order to maximise advertising performance, it’s crucial that we know which parts of our strategies are working well, and which areas we need to perfect. This can be...
4 things every student marketer needs to consider when thinking about landing page optimisation
As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that...
How COVID-19 has impacted our online presence across platforms
The way people spend their time online has changed drastically following the coronavirus outbreak, with social media usage through the roof as users seek to remain connected...
The resurgence of desktop browsing
An intriguing byproduct of this lockdown has been how it has impacted our browsing behaviour, particularly our device preferences, which have shifted substantially. The...
Advertising in the Time of COVID-19
With stringent social distancing measures being implemented pretty much everywhere, media consumption among students has gone almost entirely online. The higher education...
The recipe to reassuring
As we move into the next stages of the COVID-19 outbreak in the UK, we are beginning to get some form of clarity of where things will go this year and potentially in the...
Track the things that matter and nurture those who need it: Are you making the most out of your data?
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Geek’s Guide to Facebook Advertising in 2020
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
If Your Campaigns Aren’t Optimised, Don’t Even Bother – Students Certainly Won’t
Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their...
The Geek’s Guide to Open Days
We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready...
Three digital advertising tactics that you need to know about this month
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
Simple Design Hacks for Landing Pages
As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention...
8 tips to keep prospective students engaged with your college before, during and after an Open Day
Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and...
5 things to do before you switch off for Christmas
With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to...
5 stat-driven tips to optimise landing page conversion
We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more...
Attendees → Applicants : Post-Open Day Conversion
You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your...
5 Steps to Implement an Effective Conversion Strategy
What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment?
Email marketing – 3 key tips to engage students
With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students...
Six Easy Landing Page Tweaks to Generate More Leads
Do your landing pages suffer from abandonment issues?
12 Top Tips To Building A Successful Landing Page
Landing pages exist to capture data from your visitors, so the overall appearance is everything. They might be easy to create providing you have the right software, but lead...
Akero Personalisation—Dynamic Text Replacement
Want to know how to reduce landing page bounce rates? Dynamic Text Replacement is the solution.
The 5 Easy Steps for Publishing Effective Content
Remember the days when publishing content to the web was a hefty process, involving weeks of copy amends and design sign offs? We’re here to tell you how those days are long...