What is summer melt and how can universities overcome it?
What is summer melt? The summer before college can prove difficult for students, as an abundance of free time creates uncertainty and the opportunity to think of alternative...
Category
Tips & Tricks
Showing support on social media in times of social distance
So much of what we rely on to remain the same, day in and day out, has shifted. But one thing that hasn’t completely jolted is students’ loyalty to social media. A generation...
The ultimate challenge: Tracking cost per enrolment. How to get it right?
Efficiently tracking marketing spend to enrolment is one of the biggest challenges for HE marketing professionals. With ever-increasing pressure to reduce budgets and be...
Video is king: How to lower CPA and increase ROI with video-first advertising
From copy to images and audio to podcasts, social media has pivoted over the past two years to accommodate the behaviours of Gen-Z. And now it’s shifting again.
Call tracking: How to track your telephone conversions with Akero
When it comes to advertising, conversions come in all shapes and sizes. Most commonly, you’ll see form submissions, applications and click throughs. But what if the...
Understanding your students and their stories through data
The student audience is changing and evolving throughout the US and, for student marketers, it’s important to follow the trends in order to inform your marketing strategies....
Clearing and conversion: what’s new?
The student personas we see at Clearing change each year, but keeping on top of the segments can be tough if you don’t have the right technology. Aligning your teams (and...
The challenges student marketers face when future proofing your advertising: From cookies and distrust, to echo chambers and old news
Students are a dynamic, complex, ever-changing demographic, and since that’s the audience for your advertising, it’s no surprise that there’s a need for student marketers to...
A guide to Clearing landing pages
When it comes to Clearing, there are many factors that you have no control over. But what you can do is reduce students’ anxieties and uncertainties with engaging,...
What strategic planners can takeaway from the Conversion Masterclass, episode two
In the second instalment of our Conversion Masterclass series, we looked at what needs to be on the radar of the strategic planners among us; we’re looking at you Heads of...
The Akero email template builder
Clearing is just around the corner, and this year is set to be one of the busiest yet, as students return to face-to-face learning, and school leavers head for university,...
Eliminate student drop off with these three simple tips
As student marketers, in an ideal world, we want a student to express interest, apply for an institution, and ultimately enrol at the start of the academic year. A, to B, to...
How to nurture your prospects after the Open Day
So, you might have read our blogs on how to prepare for the perfect virtual Open Day, or you might have already hosted your virtual recruitment event, but what comes next? We...
How to use creative to boost your Akero advertising performance
As student specialist marketers, we’re always looking to do more to increase engagement, boost campaign performance and ultimately, drive enrolments. But with your...
What is zero based budgeting and how can it help increase your ROI?
Have you ever dreamed about implementing zero-based budgeting for your next marketing strategy, but without the correct advertising infrastructure, you haven’t known where to...
4 top tips when marketing your niche courses
Niche courses have always been a headache for marketing teams. With the specialised nature of the courses and focused audience groups to identify and engage, it’s easy to...
5 things the Higher Education sector learned in 2020
2020 was all about adaptation, and those that did that had the advantage over their competitors. Here’s what we learned and how you can use it to think outside the box this...
A guide to managing your remote team and employees
2020 has left behind a strange but resourceful year. By now, we are all aware that remote working is not a new trend, but rather an accepted, and necessary, practice that is...
It’s time to switch off over Christmas and automate with Akero
You’re almost there! With just a few working days left of 2020, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look...
What's on the Akero experts' radar (and should be on yours too)
We’re bringing you a monthly round-up of news and updates from the digital advertising world to keep you on top of the latest developments, and make sure whatever’s on our...
Here’s how we track Cost per Acquisition of enrolled students, and how you can, too
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track digital marketing spend and the return on investment...
How to A/B Test
How to A/B Test
Benchmarking: Going beyond industry standards with Akero
Wouldn’t it be great to compare the data from your institution against other universities and colleges in order to help you identify areas of underperformance and build a...
How the Nudge Theory can supercharge your Open Day landing pages
Have you ever felt yourself blindly purchasing a new item online, before even realising the confirmation email is in your inbox? Or craving a certain kind of lunch, not...
How should student marketers be altering their process based on the changes that Apple are making to the IDFA on iOS 14?
A little known (outside adtech circles), but highly important, feature of Apple’s iOS platform is set to change when the next iteration of their operating system, iOS 14 is...
The four stages of driving prospective students through the funnel this Open Day season
Before we jump in, a little about the structure of the piece. As we work through the journey between enquiry, online Open Day, and enrolment, I’ll be using what we call the...
Expert top tips for a final enrolment boost
Navigating through these strange times is no easy task, but with Akero, we can help you make smarter, more effective decisions in order to get the results you’re looking for....
Three reasons why you should embrace omnichannel marketing
Omnichannel marketing is a term that has been on the landscape for several years now, yet it is only recently that it has finally settled in as an accepted term. Whether or...
Don’t miss out on any of your budget - here are your quick, tactical Clearing wins
Clearing is here and this year, it’s bigger and more disruptive than ever. With the pandemic throwing students’ plans into disarray, and a huge four-in-10 now considering...
Taking advantage of the lockdown online learning boom
In the early days of the COVID-19 pandemic, we all knew that the education sector would be impacted by the changes, and straight away we began to see that online learning was...
It’s time to Test and Learn
In order to maximise advertising performance, it’s crucial that we know which parts of our strategies are working well, and which areas we need to perfect. This can be...
4 things every student marketer needs to consider when thinking about landing page optimisation
As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that...
How COVID-19 has impacted our online presence across platforms
The way people spend their time online has changed drastically following the coronavirus outbreak, with social media usage through the roof as users seek to remain connected...
The resurgence of desktop browsing
An intriguing byproduct of this lockdown has been how it has impacted our browsing behaviour, particularly our device preferences, which have shifted substantially. The...
Advertising in the Time of COVID-19
With stringent social distancing measures being implemented pretty much everywhere, media consumption among students has gone almost entirely online. The higher education...
The recipe to reassuring
As we move into the next stages of the COVID-19 outbreak in the UK, we are beginning to get some form of clarity of where things will go this year and potentially in the...
Track the things that matter and nurture those who need it: Are you making the most out of your data?
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Geek’s Guide to Facebook Advertising in 2020
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
If Your Campaigns Aren’t Optimised, Don’t Even Bother – Students Certainly Won’t
Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their...
The Geek’s Guide to Open Days
We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready...
Three digital advertising tactics that you need to know about this month
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
Simple Design Hacks for Landing Pages
This blog was updated on 22 December 2020 with even more design inspiration, given that some updated reports now argue that we have as little as 2.7 seconds to capture our...
8 tips to keep prospective students engaged with your college before, during and after an Open Day
Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and...
5 things to do before you switch off for Christmas
With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to...
5 stat-driven tips to optimise landing page conversion
We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more...
Attendees → Applicants : Post-Open Day Conversion
You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your...
5 Steps to Implement an Effective Conversion Strategy
What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment?
Email marketing – 3 key tips to engage students
With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students...
Six Easy Landing Page Tweaks to Generate More Leads
Do your landing pages suffer from abandonment issues?
12 Top Tips To Building A Successful Landing Page
Landing pages exist to capture data from your visitors, so the overall appearance is everything. They might be easy to create providing you have the right software, but lead...
Akero Personalisation—Dynamic Text Replacement
Want to know how to reduce landing page bounce rates? Dynamic Text Replacement is the solution.
The 5 Easy Steps for Publishing Effective Content
Remember the days when publishing content to the web was a hefty process, involving weeks of copy amends and design sign offs? We’re here to tell you how those days are long...