A little known (outside adtech circles), but highly important, feature of Apple’s iOS platform is set to change when the next iteration of their operating system, iOS 14 is...
Before we jump in, a little about the structure of the piece. As we work through the journey between enquiry, online Open Day, and enrolment, I’ll be using what we call the...
Navigating through these strange times is no easy task, but with Akero, we can help you make smarter, more effective decisions in order to get the results you’re looking for....
Omnichannel marketing is a term that has been on the landscape for several years now, yet it is only recently that it has finally settled in as an accepted term. Whether or...
Clearing is here and this year, it’s bigger and more disruptive than ever. With the pandemic throwing students’ plans into disarray, and a huge four-in-10 now considering...
In the early days of the COVID-19 pandemic, we all knew that the education sector would be impacted by the changes, and straight away we began to see that online learning was...
In order to maximise advertising performance, it’s crucial that we know which parts of our strategies are working well, and which areas we need to perfect. This can be...
As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that...
The way people spend their time online has changed drastically following the coronavirus outbreak, with social media usage through the roof as users seek to remain connected...
An intriguing byproduct of this lockdown has been how it has impacted our browsing behaviour, particularly our device preferences, which have shifted substantially. The...
With stringent social distancing measures being implemented pretty much everywhere, media consumption among students has gone almost entirely online. The higher education...
As we move into the next stages of the COVID-19 outbreak in the UK, we are beginning to get some form of clarity of where things will go this year and potentially in the...
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their...
We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready...
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention...
Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and...
With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to...
We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more...
You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your...
What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment?
With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students...
Do your landing pages suffer from abandonment issues?
Landing pages exist to capture data from your visitors, so the overall appearance is everything. They might be easy to create providing you have the right software, but lead...
Want to know how to reduce landing page bounce rates? Dynamic Text Replacement is the solution.
Remember the days when publishing content to the web was a hefty process, involving weeks of copy amends and design sign offs? We’re here to tell you how those days are long...