Why do institutions need marketing automation in their lives?

Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top last year’s enrolment figures. Your campaigns are planned, the Open Days are set, but how are you going to bring …

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Simple Design Hacks for Landing Pages

As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention driven design. So, I’m going to share with you a few essential snippets which will help you up your landing-page-layout-game and increase your conversion …

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5 things to do before you switch off for Christmas

With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to make sure Akero is taking care of all your live campaigns and incoming enquiries while you’re away, so that you …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all web …

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5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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