Why choose Akero?
We opted for Akero as we were already using the software in our marketing department. When faced with the idea of creating a database of applicant information in-house with our own development team, we realised that Akero already had the necessary functions for the project. The multifunctionality of the platform was key; it gave us the ability to receive and store applicant data, help with decision-making, allocate work and improve the overall Clearing process by transferring the database remotely.
With such a fixed deadline as Clearing, Akero removed the risk factor of building a database in-house, and enabled us to spend time setting up workflows to capture the data we needed. We were also able to utilise the other features of Akero to generate lead scoring, personalised emails, and an overall streamlined experience that left students well-informed and staff with a lighter load. The workflows allowed six to eight individual actions to be completed through just one selection, reducing the amount of training, preventing human error and increasing the number of applicants each staff member could work with.