5. Be flexible
If the word ‘u-turn’ hadn’t already enjoyed a sharp rise to stardom in the last few years, it’s really found its way into our everyday vocabulary during the pandemic. Sadly for the sector, most of the u-turns have been directed towards education.
So what can you do to prepare for the future? Well, whether you’re advertising in-house or through an agency, make sure plans are flexible. Who knows how long Clearing is going to go on for this year, when students might start their courses or even what 2022 looks like, so keeping things agile is key.
The key takeaway: Digital and adaptability go hand-in-hand, so keep up with how your students are feeling about cancelled exams and online lectures, and tailor your messaging to show your support.
2020 was a learning curve, but digital enabled us to adapt and understand our students better than ever. Continue thinking outside the box with powerful, supportive comms and campaigns that are optimised to meet your enrolment targets in 2021, and get in touch if you’d like to talk more about your 2021 student recruitment strategy.