Three digital advertising tactics that you need to know about this month
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
Why would anyone want to be using up time, money and resources on marketing campaigns that aren’t actually all that effective? The answer is, no one would. This is why having visibility of your entire recruitment and marketing funnel is so critical. It gives you the ability to see what is worthwhile and successful, and what other campaigns aren’t so much.
This is why Akero is so excited to announce the latest feature in the platform: Funnel Reporting.
Well, you’ll be able to understand which platforms are working best for you at different points of your funnel. As well as seeing how different platforms might be better suited to your advertising at different times of year.
Funnel reporting will also enable you to make better decisions across your landing pages and forms. As you’ll be able to check if your platform efficiencies are what you expect. And if not, dig down to see if there are obvious discrepancies that might be a result of your landing pages or forms.
First-party data has never been more important with the world slowly but surely saying goodbye to cookies. Understanding your funnel and the students that filter through it is pivotal to optimizing your marketing activity and making your budget stretch even further. What’s more, all the data you collect here can be integrated into your existing CRM systems through Akero’s many two-way integrations. Capture the data using Akero’s landing pages and forms, understand and collate it using Funnel Reporting, link it to your CRM systems, and then feed the insights into your content creation, understanding what and where works best.
Sounds good, right? See for yourself. Get in touch today.