4. Continue to nurture
Although an Open Day can be a real decision-maker for 60% of students, remember that others will decide on their path at different times. Especially with the uncertainty of the pandemic, you need to keep up your communications with your students, and support them 24/7. Make sure you’ve got support available to answer any questions they might have (and their parents might have), in addition to adding some urgency with a countdown to the application deadline.
5. Keep your tech up to date
By using a tech stack like Akero, you can nurture your students from the event through to enrolment using smart automation and an adapted student journey map that highlights every single step. Automatically optimise your campaigns for maximum success and track ROI and conversion rates. Find that your email comms aren’t working? Add paid ads to target your students and keep them thinking about your institution beyond the Open Day. Figure out the pinch points in your students’ journey and optimise immediately with the platform, so they don’t lose interest.
As ever, if you would like to speak to one of our experts on how Akero can help you nurture your students from Open House through to enrolment this year, then get in touch with us and we’ll help you to improve engagement and drive conversions.