Did you know that according to Marketing Sherpa 79% of marketing leads never convert into sales and lack of lead nurturing is the common cause of this poor performance? This stat isn’t specific to sectors such as events, travel and healthcare who will require leads to be nurtured over an even longer period of time than sectors such as retail. So, what can you do to nurture leads more effectively through a more considered buying cycle to increase conversions?

Find out by downloading our latest webinar recording here: