There’s loads of interesting content you could put together to keep your prospects engaged; video content showcasing your college’s facilities and courses in action, case studies celebrating the successes of your past apprentices, Q&A sessions with tutors and partner employers and user-generated content of your apprentices talking about their experience of the programme, to name just a few.
Using Akero’s clever marketing automation, you can easily send tailored comms to suit each individual’s specific interests. Set up workflows to trigger different emails based on the student’s chosen subject area (submitted in the lead gen form), then trigger further comms based on their interaction with the first. Personalisation is the key to creating a connection with your nurtured leads, and Akero makes it easy with its automated functionality.
Akero’s lead scoring can even automatically prioritise which prospects are hottest, and send notifications to staff members within your team to follow up, based on the information submitted. For example, if a prospect indicates on the lead gen form that they have already secured a private work placement you could set them as high-priority follow up. Or if they are still searching for a placement, automatically send their contact details to the relevant team within your institution.
With more people than ever looking to retrain, upskill or for alternative routes into employment, this is the ideal time to make the most of National Apprenticeships Week. Use the existing awareness of the campaign to raise the profile of your apprenticeships and use Akero to track, engage and convert your prospective applicants. Catch up with the latest Akero Bitesize Sessions for more useful tips and hacks on how to make Akero work for you.