Getting in front of your students while they’re at home with list based targeting

We say it over and over again, but one of the keys to successful advertising is getting your message in front of the right people, at the right time. It really is that simple. But how to do that well is a little more complicated.

Gone are the days where you could paint the town your school colors with billboard after billboard, or send libraries worth of leaflets and brochures. Your message has to be targeted and tailored, ideally attributable, and placed directly in front of the eyeballs that matter.

That’s where IP targeting comes into the mix. And now it’s even simpler with Akero’s list based targeting.

How can you use IP targeting in your established campaign calendar?

It's important to remember, IP targeting works to enhance the different strategies and tactics you might already have live, and is a fantastic tactic to have in your arsenal in a post-covid world where recruitment events and outreach opportunities are limited. Opting for IP targeting can help you reach even more prospects digitally. So how does it work in action?

Right now, with the new academic year underway, this is the perfect time push applications with campaigns to those who have inquired previously. In the springtime, target those who have been accepted with a yield campaign, as well as targeting names from community colleges to entice them to transfer. And finally, in late summer, appear in front of next year’s prospects for an early awareness campaign.

Akero can help you with all of these campaigns. With our self-run service, all you need to do is upload your list of addresses (minimum list size of 500), push go and serve up ads.

As of late, targeting under 18s has become a minefield. With Google and Facebook making so many changes to how you can target on their platforms, IP Targeting is one of the best ways to reach these students. By using the lists you already have, you advertise to these students across Snapchat and TikTok, providing a somewhat omni-channel advertising experience. Again, quickly, simply and with a click.

What’s more, you can connect your advertising with your CRM, and with a two-way integration between Slate/Salesforce x Akero, the period between brief and campaign go-live is reduced significantly. Talk about frictionless.

All this, without compromising on the cost either. Akero offers IP Targeting with a CPM much lower than industry standard, and a match rate well over 90%.

Going one step further

By using Akero, you’ll also benefit from the billions of data points we’ve collated and aggregated over the years, as well as from sources such as the census and consumer data. This allows us to create lookalike audiences based on your own student data and go beyond your lists to reach new audiences. With the impending enrollment cliff quickly approaching it is going to be crucial for schools to start recruiting outside of their normal primary and secondary markets.

So what does this actually mean? Together, we can filter and segment groups by using consumer and behavioral data to find like-for-like audiences in new and different locations. From there you can advertise to these pools of individuals, who are outside your normal group of students (and influencers), but are still incredibly likely to be interested in what you have to say and offer.

When faced with great enrollment figure dives, you know you need to widen the net and get in front of new audiences, and with Akero and IP targeting, you can do just that.

If you would like to find out more about what we can do with IP targeting and Akero’s self-service advertising platform, speak to our team today.