Niche courses have always been a headache for marketing teams. With the specialised nature of the courses and focused audience groups to identify and engage, it’s easy to fall into a cycle of frustration and confusion and not know where to start.
But don’t worry, our campaigns team have put their heads together to list their top tips to boost those niche course numbers.
Bring attention to your courses
One of the first things you’ll need to consider is, how well do people know about your course offering or even what it is? Naturally, niche courses are lesser-known, more specific and might not be a direct progression from A Levels or college, so you need to work on getting the course out and in front of the right people.
This is where attention (or awareness) advertising comes in - you need to capture students’ attention to engage them and ultimately, drive action.
Don’t needlessly compete with popular courses