Lights off, OOO on, and automate with Akero

3 min read

You’re almost there! With just a few working days left of 2021, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look forward to getting into the Christmas spirit. But just before you can set that OOO and kick your feet up, there are a few things you can do to make sure Akero is on top of all your live campaigns and incoming enquiries while you’re away, so you can switch off properly and enjoy the festivities.

Auto-assign your enquiries

Coming back on that first January morning to zero admin. It may sound too good to be true, but all you need to do is set up a workflow to automatically assign any new enquiries from prospective students that come in over the festive period to the relevant member of your admissions team. It really is that simple. 

Set up automatic lead scoring

Since you’re now auto-assigning your new enquiries, why not get rid of another administrative task through automatic lead scoring?

By setting up unique rules this side of Christmas, Akero will automatically qualify your enquiries while you’re spending that quality time with family. Start the new year as you mean to go on by prioritising your hottest prospects first.

Nurture your new enquiries

Set up your marketing automation through Akero’s Workflow feature, creating personalised, automated responses that don’t require you to lift a finger. By setting up these workflows now, you can begin to build and nurture those relationships the right way even when your team’s laptops are powered down.

Track the user journey

Use the Landing Pages’ URL Builder to set up UTM parameters, and this will be a sure-fire way to understand which campaigns performed best over Christmas. You’ll easily be able to see which campaign sources worked for you, and optimise them for continued success into 2022.

Automatically populate your to-do list

Ever returned to work from a relaxing break and been unsure where to start - it’s not just us, right? But good news, Akero can start to populate your to-do list ready for 4 January so you can come in and hit the ground running, knowing immediately what needs your attention. Simply set up a workflow to create tasks based on a prospective student’s engagement with you.

Don’t forget to keep a gauge on the student mindset when you get back 

And talking of hitting the ground running when you get back. Head on over to the Student Pulse to take a temperature check of how students are feeling and what their behaviours are like ahead of the new year. With the Student Pulse, you’ll be able to check in with how students are feeling, what platforms they're using, and any barriers that may present challenges as we move into 2022.

After the year we’ve all had, peace of mind to fully switch off over the holidays is more important than ever. But if you do need support during the Christmas break, the Akero Client Success team will be available to help between Christmas and the new year. You can send any Akero client queries through to

Otherwise, Happy Holidays and we’ll see you in 2022!