Open Days are about creating an opportunity to build an emotional connection between applicants, parents, lecturers and your institution. And with 94% of students saying that events such as Open Days are important factors when deciding which university to attend, it’s important to get them right.
Over the past year, with physical events still off the table, online and virtual events have been on everyone’s radar. But with the return of in-person events now looking promising for the end of 2021, many institutions are looking at ways to blend the lessons learned and the wins from a digital-only recruitment cycle, while mitigating the potential perils of an on-campus event.
Blending the experiential, connection-rich, in-person Open Day with the accessibility and personalisation of a digital version is no easy feat. However, with the right planning, it is still possible to achieve fantastic results. Here are our top tips:
1. Plan for each format
Throwing a physical event and streaming it online doesn’t equate to a hybrid approach. Instead, you need to plan and structure for each event type, with careful consideration of how the online and offline versions will interact. Think virtual 360 tour for your prospective students at home versus an ambassador-led tour for those on campus - both are optimal for the intended audience. Of course this will require double the planning, but it’s worth it.