Taking advantage of the lockdown online learning boom
In the early days of the COVID-19 pandemic, we all knew that the education sector would be impacted by the changes, and straight away we began to see that online learning was...
Blog
The latest and greatest news from Akero HQ
It’s time to Test and Learn
In order to maximise advertising performance, it’s crucial that we know which parts of our strategies are working well, and which areas we need to perfect. This can be...
Akero shortlisted for Global Software Innovation at the Global Digital Excellence Awards
Now, more than ever, we need to celebrate the wins where we find them. And we’re extremely excited to announce that Akero has been shortlisted in the Global Software...
An Open Letter from The CEO
I was a student when civil unrest arose in response to the vicious beating of Rodney King by Los Angeles police officers. Then the question we all asked ourselves was “how...
How the right applicant nurture strategy could turn a deferrer into an enrolled student
Online course promotion 101
It goes without saying that the world of education has had to evolve drastically in the first six months of 2020.
Announcing Slate CRM & Akero Advertising Partnership
More than 1,000 US colleges and universities are now able to plug digital advertising straight into their CRM with the launch of Akero and Slate’s partnership.
Get in the game - the advertising potential of esports
Gen Z and their successors Gen Alpha are demographics that are playing by their own handbook when it comes to content and consumption. The era of pure promotion and...
4 things every student marketer needs to consider when thinking about landing page optimisation
As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that...
Akero highly commended at Drum Search Awards
During lockdown, it’s easy to feel like every day is the same, blurring into one long week. So it’s important, every now and again, to come up for air, remind yourself what...
How COVID-19 has impacted our online presence across platforms
The way people spend their time online has changed drastically following the coronavirus outbreak, with social media usage through the roof as users seek to remain connected...
The resurgence of desktop browsing
An intriguing byproduct of this lockdown has been how it has impacted our browsing behaviour, particularly our device preferences, which have shifted substantially. The...
The power of a captive audience and the effects of India’s lockdown
While the path of an international student in 2020/21 is still somewhat unknown, to cease advertising completely is definitely not something we’d recommend. Students are...
Advertising in the Time of COVID-19
With stringent social distancing measures being implemented pretty much everywhere, media consumption among students has gone almost entirely online. The higher education...
Social media in times of social distance: Insights powered by Edurank
So much of what we rely on to remain the same, day in and day out, has shifted. But one thing that hasn’t completely jolted is students’ loyalty to social media. A generation...
The recipe to reassuring
As we move into the next stages of the COVID-19 outbreak in the UK, we are beginning to get some form of clarity of where things will go this year and potentially in the...
Akero’s Asset Management Platform; solving the problem for publishers and clients working remotely
"Publishers, agencies and clients working remotely is the new normal, ways of working are rapidly adapting. Communication and automation are essential in this new...
Our top webinar takeaways: How Akero can support you through COVID-19
On Wednesday 18 March, three of our Technology Solution team experts sat down in their separate home offices and hosted the first (of many) fireside chats around the new...
Google’s plan to nix cookies by 2022
Google plans to end support for third-party tracking cookies in Chrome by 2022 (following the example of Safari and Mozilla, who have already done so). The elimination of...
Akero shortlisted for Technical Innovation of the Year
While the ground continues to shift beneath our feet, we’re all about continuing to celebrate the wins. And this week, Akero have had some fantastic news: We’ve been...
