Introducing Student Marketplace: audience-first student advertising
There are over 2 million websites across display networks and more than 2.5 billion content pieces published every year. So how can you cut through the noise and ensure your...
Blog
The latest and greatest news from Akero HQ
Student Pulse nominated for Best Response to Change in the Drum Agency Business Awards
We’re pleased to announce that the Student Pulse has been shortlisted for Best Response to Change in this year’s Drum Agency Business Awards.
What is summer melt and how can universities overcome it?
What is summer melt? The summer before college can prove difficult for students, as an abundance of free time creates uncertainty and the opportunity to think of alternative...
Breaking: Akero makes the Best Marketing Software list of 2021
The news is in. Akero has been named one of the Best Marketing Software of 2021 by Digital.com, after researching over 45 marketing software companies across the world. This...
Marketing with an ESG lens: making your advertising more diverse, equal and inclusive
Businesses and organisations can no longer simply sell a product or experience. They need to sell a connection, lifestyle, value, too, in order to engage with their audience....
What’s new with Akero - Product updates August 2021
At Akero, we are constantly working to take the platform to the next level. Here are some of the features that we have been working on over the past couple of months, and how...
Akero has been shortlisted with AT Still University for Best Automation Project at Computing’s Digital Technology Leaders Awards 2021
We are so pleased to announce that the award-winning Akero and AT Stills University have been nominated for another award, this time for Computing’s Digital Technology...
Getting it right with conscious advertising: Akero Student Marketplace
When you consider the greatest villains in the Climate Crisis, it’s the air travel and oil companies, the next-day Amazon warehouses and industrial farming industries who...
Showing support on social media in times of social distance
So much of what we rely on to remain the same, day in and day out, has shifted. But one thing that hasn’t completely jolted is students’ loyalty to social media. A generation...
With thousands of students still unplaced in Clearing, there’s opportunity with your name on it
Results Day is always a busy day and with the Clearing season expanding across the entirety of the summer season, the hard work isn’t just contained by one day anymore...
Showcasing Askham Bryan’s HE in FE offering with targeted ads, systemised processes and a comprehensive comms strategy
The last year has meant major evolution and transformation for the education sector, FE included, and how students have fared in this new set up has been a talking point...
The ultimate challenge: Tracking cost per enrolment. How to get it right?
Efficiently tracking marketing spend to enrolment is one of the biggest challenges for HE marketing professionals. With ever-increasing pressure to reduce budgets and be...
Video is king: How to lower CPA and increase ROI with video-first advertising
From copy to images and audio to podcasts, social media has pivoted over the past two years to accommodate the behaviours of Gen-Z. And now it’s shifting again.
Call tracking: How to track your telephone conversions with Akero
When it comes to advertising, conversions come in all shapes and sizes. Most commonly, you’ll see form submissions, applications and click throughs. But what if the...
Understanding your students and their stories through data
The student audience is changing and evolving throughout the US and, for student marketers, it’s important to follow the trends in order to inform your marketing strategies....
Clearing and conversion: what’s new?
The student personas we see at Clearing change each year, but keeping on top of the segments can be tough if you don’t have the right technology. Aligning your teams (and...
The challenges student marketers face when future proofing your advertising: From cookies and distrust, to echo chambers and old news
Students are a dynamic, complex, ever-changing demographic, and since that’s the audience for your advertising, it’s no surprise that there’s a need for student marketers to...
Who are the students you can attract between now and Results Day to maximise your ROI?
10 June marks a key date in the UK undergraduate recruitment cycle. On this date, students who made an application in January will be faced with offer acceptance deadlines,...
Award-winning Akero and AT Still University: Named Best Marketing Automation Project at the AI & Machine Learning Awards
We are so thrilled to announce that alongside AT Still University (ATSU), we have been awarded the Best Marketing Automation Project trophy in this year's Computing AI &...
5 tactical tips for boosting your enrolment conversions | Conversion Masterclass 3
Over the last couple of months, our experts have been hosting masterclasses covering conversions through the funnel, for marketers at every level. We started with stakeholder...