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The latest and greatest news from Akero HQ
Lights off, OOO on, and automate with Akero
You’re almost there! With just a few working days left of 2021, possibly one of the most stressful years thus far for student marketers, it's almost time to log off and look...
New in Akero: Funnel Reporting
Why would anyone want to be using up time, money and resources on marketing campaigns that aren’t actually all that effective? The answer is, no one would. This is why having...
The human side of programmatic
How to deliver better performance through programmatic advertising is a challenge faced by all student marketers. With the landscape constantly changing, budgets being cut...
Uncovering the challenges of data in the US higher education sector: what we learned at ACCRAO 2021
AACRAO's Strategic Enrollment Management conference is one of the premier events for enrollment professionals. Our very own Murray Simpson, Chief Growth Officer and Jennifer...
What are sonic logos and why are they important?
Ask someone to recall an ad from their childhood, or even their teenage years and they will probably sing you a jingle, or parrot a catchphrase - Think Disney’s whimsical...
The 2021 Edurank Platform Champions have been announced
We have 28 awards to send out to those institutions who have excelled on social media and search during the year. Winners are determined by either the Edurank data or by our...
Edge Hill University’s campaign Something for Everyone makes the UK Search Award Shortlist
We’re very proud to announce that Edge Hill University and Akero have been shortlisted in this year’s UK Search Awards for their Something for Everyone campaign.
Getting in front of your students while they’re at home with list based targeting
We say it over and over again, but one of the keys to successful advertising is getting your message in front of the right people, at the right time. It really is that...
Akero’s Student Pulse Q3 results are in: how to boost student wellbeing with your tech stack
Student Pulse, the go-to dashboard for student insights, has revealed the latest thoughts and feelings of this elusive audience and it’s time for us to highlight what...
The latest developments in the advertising world you need to boost engagement and understand your audience
Advertising is a fast-paced industry that sometimes moves faster than we can keep up with. Fear not. We caught up with the planning team in a bid to cut out the noise and...
The media channels you need to consider when it comes to budgeting for your Open Day engagement tactics
Recently, our Lead Solutions Consultant Julian Pareja joined our friends at Net Natives for their webinar ‘Leveraging your data and insight to retain and build student...
Using progressive profiling to fine-tune your first-party data and boost conversions
For many student marketers, adding multiple fields to forms feels like a delicate balancing act. And they’re not wrong; lengthy forms can lead to complete landing page...
Using progressive profiling to fine-tune your first-party data and boost conversions
For many student marketers, adding multiple fields to forms feels like a delicate balancing act. And they’re not wrong; lengthy forms can lead to complete landing page...
Akero’s Student Pulse Q2 Roundup: revealing the information gap, the decision making influences and the next steps
What did we learn about students in quarter two? Student Pulse, the go-to dashboard for student insights, has revealed the latest student thoughts and feelings and now it’s...
Introducing Student Marketplace: audience-first student advertising
There are over 2 million websites across display networks and more than 2.5 billion content pieces published every year. So how can you cut through the noise and ensure your...
Student Pulse nominated for Best Response to Change in the Drum Agency Business Awards
We’re pleased to announce that the Student Pulse has been shortlisted for Best Response to Change in this year’s Drum Agency Business Awards.
What is summer melt and how can universities overcome it?
What is summer melt? The summer before college can prove difficult for students, as an abundance of free time creates uncertainty and the opportunity to think of alternative...
Breaking: Akero makes the Best Marketing Software list of 2021
The news is in. Akero has been named one of the Best Marketing Software of 2021 by Digital.com, after researching over 45 marketing software companies across the world. This...
Marketing with an ESG lens: making your advertising more diverse, equal and inclusive
Businesses and organisations can no longer simply sell a product or experience. They need to sell a connection, lifestyle, value, too, in order to engage with their audience....