The latest and greatest news from Akero HQ
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track digital marketing spend and the return on investment...
2020 has seen an unprecedented increase in adult learners and adults looking to retrain. In the UK (as well as many other countries) searches for terms such as online...
How to A/B Test
What do you do when a pandemic disrupts all your carefully-laid plans? This year, the student recruitment process has been more complicated than ever, leaving institutions...
We’re thrilled to announce that Akero has been nominated for Best Tech Platform in this year’s DADI Awards.
There are currently over five million international students undertaking all or part of their tertiary education in a country other than their own, making student recruitment...
Wouldn’t it be great to compare the data from your institution against other universities and colleges in order to help you identify areas of underperformance and build a...
It’s easy to get caught up, running at 100 miles per hour and always looking to the next big thing. But at Akero, we wanted to keep you updated with how we’re getting on;...
From parents to policy makers, understanding how COVID-19 will impact graduation rates and loss of tuition revenue could be just as, if not more, important than investing in...
With the introduction of new digital advertising-at-the-point-of-sale taxes, the idea was to ramp up the tax take from the likes of Amazon and Google. In theory, a great...
The Covid-19 outbreak has been a major disruption for colleges and universities across the globe and has forced the majority of institutions to rethink their marketing...
Have you ever felt yourself blindly purchasing a new item online, before even realising the confirmation email is in your inbox? Or craving a certain kind of lunch, not...
We’re pleased to announce our partnership with Times Higher Education (THE), the trusted global data partner for higher education, to help improve the online experience for...
We’re very proud to announce that Akero has been shortlisted for the Innovation Award in this year’s UK Digital Growth Awards.
A little known (outside adtech circles), but highly important, feature of Apple’s iOS platform is set to change when the next iteration of their operating system, iOS 14 is...
After the brilliant article by Education Marketer last month ‘111 examples of university Clearing landing pages’, we wanted to share a few of our favourites this year and a...
Before we jump in, a little about the structure of the piece. As we work through the journey between enquiry, online Open Day, and enrolment, I’ll be using what we call the...
Has your advertising budget seen a 20% reduction to accommodate VAT? Not any longer.
Let’s talk about support retainers. Often an afterthought, something put to the back of the pile while purchasing new software or renewing for another year, but what are the...
Navigating through these strange times is no easy task, but with Akero, we can help you make smarter, more effective decisions in order to get the results you’re looking for....
