Three digital advertising tactics that you need to know about this month
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
Blog
The latest and greatest news from Akero HQ
What does the Google fine mean for student marketers?
The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018.
What technology can student marketers look forward to in 2019?
And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…
Why do institutions need marketing automation in their lives?
Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top...
Simple Design Hacks for Landing Pages
As a graphic designer, a lot of people ask me to ‘make it look pretty’, or ‘jazz things up a little’, but actually there’s a myriad of hidden psychology behind attention...
Get ready for an interface refresh
The Akero interface is going to get a refresh. In the next few days, we’re going to be making some changes to Akero to ensure that the system is displaying the most valuable...
May Product Update: GDPR has landed
With the GDPR now in full swing, it’s been a busy month for our Director of Technology, Luke, and his team. We’ve been preparing for the new legislation for the past 18...
April Product Update: New user interface, autoresponders, search filters and more
This month we’ve updated Akero’s user-interface, added the ability to quickly manage your student enquiries by campaign source and more. Check out the latest feature updates...
Get more students to complete your forms: combat form abandonment
For student marketers, getting a potential students to click through to your landing page from an advertising campaign is only half the battle; getting them to give over...
Preference Centres, CAPTCHA, ReCAPTCHA & Two Factor Authentication
Check out the latest Akero feature updates for March ’18:
ABC of Apprenticeships: how to smash your enrolment targets this National Apprenticeship Week
National Apprenticeships Week is on the horizon (March 5th – 11th) and encourages more young people to choose apprenticeships as a pathway to a great career. This national...
8 tips to keep prospective students engaged with your college before, during and after an Open Day
Your plans are in full swing for welcoming those fresh-faced prospects to your college’s Open Days; you’re planning dates, staffing the events, pulling together assets and...
Akero announce Slate CRM integration
Akero is pleased to announce our latest integration with Slate CRM. Designed and developed for US higher education admissions, Slate is trusted by more than 650 colleges and...
The Education Marketer’s Guide to Landing Pages
So, you want to convert more students – but are your landing pages up to scratch?
5 things to do before you switch off for Christmas
With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to...
Are you up to speed on landing page loading times?
In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little deeper at one of...
Feature Focus: Drag & Drop Editor
As the team member responsible for creating landing pages for our own marketing campaigns, I am incredibly excited to unveil our brand new (and my all-time favourite) feature...
5 stat-driven tips to optimise landing page conversion
We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more...
Attendees → Applicants : Post-Open Day Conversion
You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your...
5 Steps to Implement an Effective Conversion Strategy
What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment?
