Get in the game - the advertising potential of esports
Gen Z and their successors Gen Alpha are demographics that are playing by their own handbook when it comes to content and consumption. The era of pure promotion and...
Blog
The latest and greatest news from Akero HQ
4 things every student marketer needs to consider when thinking about landing page optimisation
As results day is going ahead, now is such a pivotal time in the year for institutions to attract students. So it’s important to make every message count. This means that...
Akero highly commended at Drum Search Awards
During lockdown, it’s easy to feel like every day is the same, blurring into one long week. So it’s important, every now and again, to come up for air, remind yourself what...
How COVID-19 has impacted our online presence across platforms
The way people spend their time online has changed drastically following the coronavirus outbreak, with social media usage through the roof as users seek to remain connected...
The resurgence of desktop browsing
An intriguing byproduct of this lockdown has been how it has impacted our browsing behaviour, particularly our device preferences, which have shifted substantially. The...
The power of a captive audience and the effects of India’s lockdown
While the path of an international student in 2020/21 is still somewhat unknown, to cease advertising completely is definitely not something we’d recommend. Students are...
Advertising in the Time of COVID-19
With stringent social distancing measures being implemented pretty much everywhere, media consumption among students has gone almost entirely online. The higher education...
Social media in times of social distance: Insights powered by Edurank
So much of what we rely on to remain the same, day in and day out, has shifted. But one thing that hasn’t completely jolted is students’ loyalty to social media. A generation...
The recipe to reassuring
As we move into the next stages of the COVID-19 outbreak in the UK, we are beginning to get some form of clarity of where things will go this year and potentially in the...
Akero’s Asset Management Platform; solving the problem for publishers and clients working remotely
"Publishers, agencies and clients working remotely is the new normal, ways of working are rapidly adapting. Communication and automation are essential in this new...
Our top webinar takeaways: How Akero can support you through COVID-19
On Wednesday 18 March, three of our Technology Solution team experts sat down in their separate home offices and hosted the first (of many) fireside chats around the new...
Google’s plan to nix cookies by 2022
Google plans to end support for third-party tracking cookies in Chrome by 2022 (following the example of Safari and Mozilla, who have already done so). The elimination of...
Akero shortlisted for Technical Innovation of the Year
While the ground continues to shift beneath our feet, we’re all about continuing to celebrate the wins. And this week, Akero have had some fantastic news: We’ve been...
Moving from physical to digital: How to build a connection with prospective students, when open days are no longer an option
The coronavirus outbreak is changing an awful lot about the education landscape, but one thing it won’t change is that students want information about your institution. And...
How Akero is supporting our people and you during COVID-19
In response to the recent escalation in the global and local Coronavirus situation, this page has been created to help Akero clients and the education sector.
Be bold, be online, and promote through digital
The global coronavirus (COVID-19) pandemic has been spreading at pace across regions around the world, and the level of concern within the education sector is growing.
Introducing Personality Based Advertising
Our personalities shape how we engage with the world around us. Different personalities respond to different stimuli.
TikTok partners with Akero Advertising to launch student marketing campaigns for Colleges and Universities
The opportunity to advertise to a targeted audience on one of the most downloaded apps of 2019 is now available through the Akero AI Advertising platform.
Track the things that matter and nurture those who need it: Are you making the most out of your data?
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Geek’s Guide to Facebook Advertising in 2020
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
