The latest and greatest news from Akero HQ
The coronavirus outbreak is changing an awful lot about the education landscape, but one thing it won’t change is that students want information about your institution. And...
In response to the recent escalation in the global and local Coronavirus situation, this page has been created to help Akero clients and the education sector.
The global coronavirus (COVID-19) pandemic has been spreading at pace across regions around the world, and the level of concern within the education sector is growing.
Our personalities shape how we engage with the world around us. Different personalities respond to different stimuli.
The opportunity to advertise to a targeted audience on one of the most downloaded apps of 2019 is now available through the Akero AI Advertising platform.
One of the biggest pain points we hear from student marketers and admissions staff is not knowing how to accurately track their digital marketing spend and get the most out...
Facebook has gone through a lot of changes in the past few years, acquiring Instagram and enabling advertising on Stories, but so has the behaviour of young people on the...
Looking back to my blog about what to expect in 2019, I feel like my predictions weren’t too far off the mark.
We are so excited to announce Akero partners Solihull Sixth Form College have been named for Best Innovation and Creativity at the 2019 FE First Marketing Excellence Awards.
The saying goes, “if it ain’t broke, don’t fix it” and it’s a good statement to live by. Only as long as you know there’s always room for improvement. That’s just what we did...
Tik Tok is the global phenomenon of 2019, where hundreds of millions of young people (well, mostly, some of us older creatives check it out too) create and share short...
Finding out where students are spending most of their time is a piece of valuable information that will help you succeed. Students are spending 22,400 more minutes on their...
We find our clients are the more discerning type of advertisers. They appreciate the complexity and geekery of digital advertising. So sit back, grab a coffee and get ready...
The Information Commissioner’s Office (ICO) has recently clarified their position on cookies and how they are affected by the General Data Protection Regulation (GDPR) and...
Last year Akero changed all conversion actions to linear attribution modelling in order to drive the best performance of our campaigns, and gain a more accurate understanding...
This week Akero has been shortlisted in not one, but three different categories in this year’s Computing Magazine’s Technology Product Awards. Computing Magazine is...
In the world of digital advertising, new features, updates and releases never really stay all that new for very long, as there’s always something just around the corner....
The initial accusations that Google’s advertising practices were in breach of the GDPR were made as soon as the regulations came in to force during May 2018.
And who better to ask than our very own Head of Technology Solutions, Alex Calder. Read on to hear Alex’s thoughts and predictions for 2019…
Ok, the new academic year is now underway (we can feel the freshers’ flu in the air already), so be sure to take stock and double check that you’re doing all you can to top...
