5 things to do before you switch off for Christmas

With just two working weeks left of 2017; it’s almost time to log off and get into the Christmas Spirit. But before you turn on your OOO, there’s a few things you can do to make sure Akero is taking care of all your live campaigns and incoming enquiries while you’re away, so that you …

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Are you up to speed on landing page loading times?

In our last post, we gave you some tips on how you can improve the performance of your landing pages for conversion, but today we’re going to look a little deeper at one of your bottom line’s biggest threats – site speed. Site speed on mobile, in particular, since more than half of all web …

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Feature Focus: Drag & Drop Editor

As the team member responsible for creating landing pages for our own marketing campaigns, I am incredibly excited to unveil our brand new (and my all-time favourite) feature of Akero. The Drag & Drop Editor. In response to user feedback, our trusty Landing Page Builder has been upgraded with state-of-the-art drag and drop functionality, making …

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5 stat-driven tips to optimise landing page conversion

We love landing pages: campaign specific destination pages that exist solely to generate leads and convert customers. A well designed landing page gives marketers more control over the actions of their audience, by providing a strong focus and specific call to action. There are certain things you can do to improve the performance of your …

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Attendees → Applicants : Post-Open Day Conversion

You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your campus in the flesh – but what now? How can you push these warm prospects down the last little bit of the conversion funnel …

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5 Steps to Implement an Effective Conversion Strategy

What makes a prospective student want to complete an online form? Why would they open your emails? What type of content nurtures them from enquiry to enrolment? By following our five steps to building a successful conversion strategy, you will understand the reasons students are engaging with an institution and, in turn, be able to …

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Feature Focus: Form Insights – Analyse your Form Data in a Click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Can Do with Akero

Hundreds of student marketers use Akero to build bespoke landing pages, generate enquiries and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your student marketing and conversion processes. Watch …

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Feature Focus: Create Lookalike Audiences with our Ready-hashed Data Export Feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

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Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

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Email marketing – 3 key tips to engage students

With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students and alumni in an increasingly personalised way. So, what are you doing to ensure you’re targeting students using this medium as effectively as possible? Here are our top tips for …

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Google Adwords and location-based automation

Akero, the marketing measurement platform, has some great new features as part of the latest release. These dynamic updates are going to help you build, manage and craft a personalised customer journey – and what’s more, they are free to all existing accounts and users of the new Akero platform. Advanced Google Adwords Insights You can …

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Akero is evolving – an announcement to Akero users

Akero has constantly evolved since our first data capture app in 2010. Our software was originally built to capture leads generated from marketing campaigns and to track the advert source against the leads generated, to improve the performance of your digital campaigns. Since we launched the Software as a Service version, in 2014, we have continually …

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Social Influencer Scoring on Akero is here

Akero has a great new feature as part of its latest release – Social Influencer Scoring. This new feature can be used by savvy marketers to create a social influencer marketing plan. Connecting with trusted online influencers, who are willing to engage and share your content, allows you to organically grow your reach, increase awareness …

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