Make more-informed marketing decisions with our Spring product updates

We’ve put even more power into the hands of marketing and sales teams with our latest update to provide businesses with added flexibility and data to make smarter marketing decisions to create, manage and map powerful stories across a multitude of touchpoints that resonate with leads. Want to know more? Take a look at our …

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5 Ways Akero Will Look After Your Campaigns this Christmas

It’s almost time to log off and enjoy a mulled wine and get into the festive spirit. However, for those with active campaigns running over the Christmas period, the temptation to log in and have a quick peek can be all-too-real. Don’t worry – Akero has you covered. So that you can get back to …

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Webinar: How to plan and implement successful student nurture campaigns in 2017

How can institutions plan ahead to increase engagement, decrease enquiry dropouts and improve enrolment numbers for 2017? In our latest webinar, Akero’s Client Services Manager, Alex Calder, and Net Natives’ Digital Consultant, Zoe Bretton, provided invaluable insights for planning and implementing successful lead nurture campaigns that increase engagement and improve student enrolment numbers. Using case studies to outline the …

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Insights from the 2016 Student Conversion Survey

Want to know what the most successful student conversion strategies look like?  Akero and Net Natives, the leading education specialist digital marketing agency, teamed up to create the 2016 Student Conversion Survey to find out… The Student Conversion Survey has been created to uncover education marketers’ most successful (and unsuccessful) marketing activities, what technology (if any) …

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How did St George’s University of London Achieve a 77% Conversion Rate and Record Applications?

THE CHALLENGE Although St George’s, University of London is the only UK university to share their campus with a teaching hospital, they are not immune to the ever increasing competition from other universities. To make sure their Physician Associate Studies MSc course stood out amongst this competition, St George’s, University of London approached Akero and Net Natives to help …

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Enjoy Greater Customisation & Control over your Marketing

We have BIG news! We’ve been working behind the scenes to enhance Akero and make sure that it has our users’ business needs at the very heart of it. We are delighted to announce a number of game-changing product updates that will allow Akero users to improve campaign reporting, have greater clarity over their pipeline, …

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Orion Services Grow their Leads by 50% Each Month with Akero

Approximately 96% of visitors that come to your website are not ready to buy. However, when Sales and Marketing teams are in sync, companies become 67% better at closing deals. Operating a reliable and sustainable waste management service throughout London and the UK, Orion Services encountered many common challenges that B2B companies face when generating, …

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A Day in the Life of: Alex Calder, Client Services Manager

When a marketer chooses Akero as their marketing measurement platform and lead generation software, we don’t just send them on their way armed with login details and instructions. It takes a particular type of person to support our creative, dynamic and varied user-community, and it comes at no surprise to us that our client satisfaction …

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How one UK University Engaged, Inspired and Converted Prospects During Clearing Season

THE CHALLENGE Tracking outcomes, converting prospects. A prominent UK university with a rich history spanning 150 years needed an effective lead nurture strategy for their Pre-Clearing activity (nurturing potential students before their A level & BTEC results). A strategy that would reduce the number of prospective students dropping out of the conversion funnel and keep …

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Six Easy Landing Page Tweaks to Generate More Leads

Do your landing pages suffer from abandonment issues? The tiniest decision such as your choice of wording or where you place certain elements on your webpages impacts the experience your visitors receive, which can affect their decision to either engage with your content or leave your website entirely. We spoke to advertising campaign experts at …

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Scalable Results for Events: Akero’s Event Registration App Receives a Major Upgrade

Capture even more leads offline, personalise follow up, and have more control over your event marketing. More and more professionals are using events to generate interest and awareness around their brand. They are turning to event capture apps to effectively manage guest lists and create personalised journeys for their leads after the events.   Why …

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Transform Cold Leads Into Students With Automated Lead Nurturing

Students have the option to submit applications to five separate universities before deciding on their final choice. Students are now consumers who want to make informed decisions. So, it’s crucial to place the right message, in the right place, at the right time in order to persuade visitors to disclose their all-important opt-in data for …

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Waltham Forest College Overcome Challenges of Open Day Marketing

Young people are now armed with their results, and colleges and universities across the country are looking to their Open Day marketing activity to demonstrate how their brand mission and services match perfectly with the key interests and motivations of their prospective students. But how can Open Day marketing improve processes for marketing teams at …

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Carry Your Leads in your Pocket: Akero goes Mobile!

We have some big news to share – the Akero marketing measurement platform is now fully responsive on mobile! Since the launch of our brand new system back in July 2016, our development team have been working around the clock to provide marketers with a platform that is completely adapted to their busy work schedules …

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How to Track your Prospective Students more Effectively and Efficiently

Marketing Nirvana is when marketers can track someone from their first experience with their brand (from seeing an advert) through to enrolment, and to understand the moments and motivations that lead them to convert. We call this understanding your True Customer®. I caught up with our Digital Director, Don Skinner, and our Lead Web Analyst, Lucian …

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