NEWS: Facebook Forms Integration Provides Seamless Experience for Businesses

Businesses can now store and manage leads directly from new Facebook Lead Ads thanks to Zapier integration, providing a holistic view for your lead data. Akero are thrilled to announce an integration with Facebook Lead Ads via Zapier, meaning that lead data can now be sent directly to the Akero CRM when a Lead Ads …

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Three Clever Landing Pages & Forms You’ll Want to Copy

Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers? Moreover, conversion rates typically range from 1 to 3 percent. More and more businesses are seeing the benefits of single-use landing pages as part of their campaigns to capture data through strategic targeting. If …

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Case Study: St Christopher’s Fellowship

St Christopher’s Fellowship: Reducing The Cost To Recruit Foster Carers By 75%   “…we’ve massively increased the reach of people who are interested in fostering, reduced our cost per enquiry by 75% and cut our enquiry-to-conversion ratio by a half…” With an open mind and commitment to online and social marketing, St Christopher’s Fellowship has broken down barriers …

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Attention! Users of IE9 and Akero (formerly Big Top)

As you will have seen from our recent blog post, we will be unleashing a plethora of exciting new features in July 2016 which include a robust CRM platform, advanced automations, workflow triggers and a complete customer view. To enable us to add these new features and produce a great user experience we utilise the …

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Everything You Need to Know about Big Top Changing

Same great platform, enhanced functionality Whether this is the first time you’ve heard of the Big Top marketing suite or if you’ve been an avid user for quite some time now, our marketing suite is changing in a big way, and for the better. We’ve spent the last year listening to businesses within a wide …

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How to Track Offline Events; University of Greenwich Leads the Way

Frequent users of the Akero system, Greenwich University, showcase the importance and relevance of tracking offline events. The leading London based university is known for its Queen’s Anniversary Prizes for Higher & Further Education, and nine Times Higher Education awards, including those for Most Innovative Teacher, Outstanding Contribution to Innovation & Technology, Outstanding Contribution to Sustainable Development and …

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Latest Release: 1.6.2

Presenting an integrated Akero, making ease of your marketing processes. Are you looking to simplify and make ease of your marketing processes with just one system? Consider it done. This month, as a result of our client’s feedback, we have been working on some great new additions to the Akero platform. This, along with the usual optimisation and …

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New Integrations: Microsoft Dynamics & Salesforce

Akero now directly integrates with both Microsoft Dynamics CRM &Salesforce. At Akero we’re thrilled to announce we now directly integrate with Microsoft Dynamics CRM and Salesforce. Seamlessly integrate the Akero digital marketing platform into your existing sales and marketing process, taking full advantage of our advanced suite of features such as; multi-part forms and marketing personalisation. Boost your …

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Akero Labs are Now Cyber Essentials Plus Certified

Akero Labs are very pleased to announce we are now certified under the UK Government Cyber Essentials Plus scheme. The Cyber Essentials scheme is designed to encourage organisations to adopt good practice in information security, a key requirement of modern web based software platforms. With cyber security and the threat of online attacks becoming more and more …

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How to Run the Perfect Social Media Competition; Insights from Salons Direct’s Award Winning Expert

Salons Direct are a leading stockist of professional hair products and beauty supplies for the salon industry. The business is renowned for their expertise in social media, having won the prestigious  “Best Social Media Campaign in Business to Business Sector” for two years running, beating the likes of Hewlett Packard and Royal Mail. For the past year they …

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Marketing for Good. The UK’s Answer to Hubspot for Charities

Akero, the marketing performance platform, software is now available for all UK based charities and social enterprises. As Steve Evans the CEO of the digital marketing group, Net Natives, which created Akero for their own clients over 5 years ago, says, “Akero is already used by hundreds of global organisations to create purposeful digital marketing campaigns, to …

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12 Top Tips To Building A Successful Landing Page

Landing pages; the key to converting visitors into leads. Landing pages exist to capture data from your visitors, so the overall appearance is everything. They might be easy to create providing you have the right software, but lead success doesn’t always come so simply. Akero have provided you with our top tips to help you …

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NEW Conditional Form Fields

Welcome to Akero Conditional Form Fields If you are searching for ways to encourage your audience to complete forms then welcome to Akero conditional form fields. How does it work? Conditional form fields allow you to build rules that define which and when fields are displayed to the user, dependent on the information they input. The …

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Akero Personalisation – Dynamic Text Replacement

Want to know how to reduce landing page bounce rates? Dynamic Text Replacement is the solution. DTR automatically highlights select keywords on your landing page, to match to the specific keywords your visitor has used in their Google searches. This means that from source through to landing page, the message is constant and the experience personalised to …

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Akero’s Personalisation Release

Pioneering the future of advertising for your marketing campaign pages and forms. How can marketers personalise user experiences in order to achieve higher conversion rates? Easy. This month, as a result of our client’s feedback, we have been working on some great new additions to the Akero platform. This, along with the usual optimisation and design …

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