And this method works for both long-term and short-term strategies.
Long-term data can help build the relationship with your students over their whole university lifetime and beyond. Collect information on birthdates, interests, worries, plans and ambitions just for starters.
Short-term data is collected during certain stages. This involves asking very specific questions to help tailor highly relevant and targeted emails. As an example, you could ask your students about their plans for Christmas or whether they’ll be working over the summer holidays.
So if we haven’t convinced you already that progressive profiling is the way to go…
What are the benefits of progressive profiling?
Better conversion rates:
Progressive profiling allows you to collect user data gradually over time, meaning there's no need to waste your students’ time with one big form or ask for info you've already got.
Understand your students better:
You'll build up a picture of the behaviour and needs of your students from what they've downloaded, forms they’ve submitted, pages they've visited, etc.
Personalise your buyer’s journey:
As you build detailed lead profiles, you can fine-tune and personalise your messaging, targeting the right people at the right time, with the right content.
You’ll be able to understand which pages have been viewed, CTAs completed, channels engaged with, etc. So you’ll know what's playing a part in conversions and what isn’t working for you (and for even more insight on this, catch up with our Tracking cost per enrolment roundtable here).
Ready to get started with progressive profiling? Our team at Akero are ready to help you implement this process today. Get started now.