What did we learn about students in quarter two? Student Pulse, the go-to dashboard for student insights, has revealed the latest student thoughts and feelings and now it’s time for us to highlight what student marketers can learn from their students in 2021.
Keep reading to find out how students’ happiness is beginning to pick up after the Covid-19 disruption, how they’re adapting to online learning and how you can play a part in supporting them as the academic year progresses with your campaigns and messaging.
First, the good news…
Wellbeing and happiness levels are on the up.
20% of students say their levels of wellbeing increased as a result of the reintroduction of socialisation. Celebrating achievements (like graduations and end of exams) went a long way towards the 18% of students reporting an increase in happiness when compared to previous months.