With tailored ads on the platforms students are already on
We know from research and media insights where different groups of students generally reside during these key months. Mature students settle on Instagram and Facebook, while younger students are on newer platforms such as Tik Tok and Snapchat. Since there’s less noise right now about applying, why not connect with a prospective student coming from a BTEC background and advertise your courses through sports-led or outdoor-centric TikToks with the use of hashtags and striking content.
The cost to advertise in this timeframe is much lower than during A Level Results Week. So a small investment now may generate a strong return on investment in terms of impact, even if the numbers recruited are relatively small. And to give yourselves even better visibility of the impact you’re having, utilise Akero’s Enrolment Attribution feature, so you can know for certain which messages and campaigns are hitting the mark.
So what’s next?
If you already have the strategy in place, our experts at Akero can help you get these campaigns live, fully optimised and fast. Guaranteeing performance and helping you take advantage of this quieter time.
Get started with a free Akero media plan today.
And, for help with structuring your campaigns to leverage the value of the post-decision, pre-Results Day period, get in touch with our experts today.