Seamless Integration for Facebook Forms

2 min read

Businesses can now store and manage leads directly from new Facebook Lead Ads thanks to Zapier integration, providing a holistic view for your lead data.

Akero are thrilled to announce an integration with Facebook Lead Ads via Zapier, meaning that lead data can now be sent directly to the Akero CRM when a Lead Ads form is filled out on Facebook’s native platforms in one seamless experience.

Businesses that adopt Akero as their CRM & marketing suite solution for enhanced lead management, nurture and automation can already integrate with Salesforce, Microsoft Dynamics, MailChimp, Dotmailer and over 500 other web apps and services.

The introduction of this new integration with Facebook Lead Ads will come as a welcome addition for businesses that use utilise multiple sources for their lead capture, without ever having to leave the comfort of their existing CRM.

Most recently, the team at Northern College have been leading the way in testing this new process of capturing and storing leads through the new Akero integration. Sarah Taylor, Marketing Manager, commented:

“I was so pleased at how many more leads we started to receive via Facebook Forms and it was really useful having them integrated with Akero. We will definitely use them for future campaigns.”

What are the advantages?

  • Save time manually inputting lead data captured from Facebook Lead Ads, your leads will automatically be stored into your Akero CRM
  • Instantly see new leads for your digital marketing campaigns so that your sales and marketing team can quickly and easily begin contact
  • Easily compare your highest-performing lead capture channels so that you can make better-informed decisions on marketing expenditure

With Lead Advertisements, Facebook are creating new and innovative ways to make capturing leads on social media and mobile devices as quick and simple as possible. We want to make sure clients still get access to our advanced automation and lead management features across a wide variety of sources, so our new integration with Facebook Lead Ads will provide even more opportunities for businesses to increase their lead capture efforts.

Luke Kirkpatrick, Director of Technology at Akero