Something for Everyone: Akero and Edge Hill University shortlisted in The Drum Search Awards 2021

1 min read

We are delighted to announce that Akero and Edge Hill University have been nominated for Best Public Sector Search Campaign in this year’s Drum Search Awards for the ‘Something for Everyone’ campaign.

What impressed the judges?

Using Akero’s innovative AI, Edge Hill opted for a tactic containing exclusively Dynamic Search Ads. This meant that less copywriting was required and, as a result, the maximum budget was available for ad spend. Using this tactic, the campaign was successful in grabbing the attention of students searching for a specific course degree. Read more about the campaign here

Akero’s expertise ensured that incredible results were achieved, smashing the target 1,829 clicks with a huge 8,466 clicks at a highly competitive CPC - 461% of the initial KPI. 

The Drum Search Awards recognise creative thinking, strategy, and technological innovation, setting the standard for best practice in Organic and Paid Search. The winners will be announced at a virtual ceremony on 28 April 2021, so stay tuned for updates, and if you’d like to speak to our experts about how Akero can help boost your student marketing campaigns, get in touch today.