Don’t sit a large image too close to the header. Random images do not make sense unless there is context given to them. Instead, unfold the contents of the page, and include a subheader to place the right emphasis where it’s needed.
I’ve got a white space baby…
White space, also known as breathing space, is space on a page that has been deliberately left empty, and au contraire to popular belief is not always white. Sometimes it can be difficult explaining why you didn’t fill the page with more information. After all, we’ve only got 8 seconds to capture someone’s attention(*), so surely we want them to absorb as much information as possible in that time, right? Wrong. Let your headlines capture, let your text do the talking, and make it easy for the reader to find what they are looking for.
The importance of white space cannot be underestimated.
Break your content down into logical blocks to make the information easier to digest and separate blocks by using coloured backgrounds. Keep the padding (the space between content) the same to prevent your page looking messy. Padding should always be at least 120px to avoid your content getting lost.
*Based on a 2015 report by the Consumer Insights team of Microsoft Canada.