2. Avoid awkward, over-the-top filters
Speak your students’ language and understand what social media trends and filters they want to see and which you definitely should be avoiding. If you’re stuck on where to start, download our free whitepaper on TikTok for content inspiration.
3. Harness the soft-sell for long-term gain
To make waves, harness the power of the soft-sell and tailor your strategy to the platform, rather than bombarding students with pushy ads that feel out of place. That means keeping your branding to a minimum to avoid overpowering small screens, and making sure your content is super-relevant to the platform and your audience.
4. Tap into their senses
Remember that Snapchat is a visual platform that relies heavily on colour, font and animation for impact. Keep copy to a minimum and don’t be afraid to use graphic overlays. Pair the overlays with sound as 64% of Snapchat Ads are viewed with noise on. Design your ads for all situations; whether your students are at home, or out and about.
5. Use custom audiences to drive action
Snapchat performs brilliantly when used within your marketing mix as a connection building activity, getting your brand and message out there, as its users don't typically like leaving the platform. However, with the right custom audiences, we’ve seen strong performance when we utilise a platform like Snapchat for remarketing. It’s all about challenging the theory, right?
The social media landscape is forever evolving alongside your students, and it can be difficult to stay ahead of the curve when Gen-Z are always on top of the latest trends. If you want specialist advice on how to make Snapchat Spotlight work for you, then get in touch with our advertising experts today.