As student marketing experts, we know the challenges of understanding students’ evolving motivations, behaviours and attitudes. So, we started with one simple premise. What if we asked enough prospective and current students each month what matters most to them when making educational choices, and compared that to the reality of what they have experienced?
And then democratise that insight, by giving it free to you. Visualised on monthly dashboards in a way that’s easy to understand, interrogate and most importantly, utilise to inform your marketing strategies.
Developed from the 2020 Student Tracker project, we have taken the lessons learnt from 52 weeks’ worth of data and the successes of arming our sector with tangible, actionable, free insight and have launched an exciting evolution in student data and insight. Student Pulse.