Our broad audience of decision-makers at every level and in every corner of higher education has found the insights into the way student opinion has changed over time useful from multiple perspectives.
The award celebrates agencies and projects that have adapted quickly to change, responded to new ways of working and exceeded expectations. Whether in response to external factors such as the Covid-19 crisis, internal changes or other factors.
The Student Pulse was nominated for demonstrating the following key criteria: innovation, creativity, clear strategic thinking, effectiveness and tangible results.
As student marketing experts, we know the challenges of understanding students’ evolving motivations, behaviours and attitudes. So, we started with one simple premise. What if we asked enough prospective and current students each month what matters most to them when making educational choices, and compared that to the reality of what they have experienced?
Developed from the 2020 Student Tracker project, the Student Pulse gives tangible insights into our student audience, allowing marketers to interrogate and pull data that works for them on their own dynamic dashboards. From student decision making and wellbeing, to digital trends and preferred media, the Student Tracker and Student Pulse have been used by universities throughout the Covid-19 crisis to inform their student communications.
The winner of the Best Response to Change Award will be announced at a virtual ceremony on 23 September 2021, so watch this space for updates.
Student Pulse is currently accessible to all our Akero users. If you would like to unlock Student Pulse to discover the insights for yourself, request a login here and our team will get your dashboard set up straight away.