Despite the lockdown-inspired boom in audio, video is still king. And video content presents a unique opportunity to engage with and connect to your students on their level whilst tracking their journey through the funnel. But how can video boost engagement, and where should you be investing your resources to help drive your prospective students to enrolment?
Remember, you only have eight seconds to capture Gen-Z’s interest and video is the best way of slowing their scrolling right down. But you won’t get those all-important clicks unless the content is spot on, so make sure you spend time on the compelling creative to stop them in their tracks and really grab their attention.
Instagram’s purpose is to entertain - what’s yours?
Before throwing your resources into content for content’s sake, ask yourself how you can combine your value proposition with current social media culture, trends, challenges and memes.
Create affinity with your students by feeding your offering into their interests, wants and needs. What messaging do they need to convince them to click?
Constantly analyse and optimise your approach, adopting A/B testing to successfully move your prospective students through the pipeline. And don’t forget; Akero’s Enrolment Attribution tool will help you analyse which videos are capturing that all-important student attention.