5 Steps to Plan and Implement an Effective Conversion Strategy

What makes someone want to complete an online form? Why would they open your emails? What type of content makes them convert into customers? By following our five steps to building a successful conversion strategy, you will understand the reasons people are engaging with a brand and, in turn, be able to reach right person, …

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Feature Focus: Form Insights – analyse your form data in a click!

Hands up, anyone else spent hours on Excel manually creating pie charts and bar graphs to analyse the data captured from their Akero forms? Me too, and then our developers released a new tool to Akero that would make this chore something of the past. Woohoo! 🙌🏽 Form Insights Easily and quickly view in-depth results …

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10 Cool Things You Didn’t Know You Could Do With Akero

Hundreds of marketers use Akero to build bespoke landing pages, generate leads and capture data both online and at events, but these 10 sneaky little features are a bit under the radar. By using them, you’ll make the most out of being an Akero user and improve your marketing and conversion processes. Watch the recording …

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Feature Focus: Export Audience – create lookalike audiences with our ready-hashed data export feature

As marketers, we are always looking for ways to get our message in front of more people. But it’s important to reach the right people – people who are likely to be interested in our brand and ultimately convert –  through clever targeting. Lookalike audiences are a brilliant way of reaching new people that share …

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How to use Akero to kick start your social influencer marketing campaigns

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. And with students increasingly behaving more like consumers, it’s a safe bet that their choices of college and university applications could also be swayed by social influencers. But you can’t very …

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Feature Focus: Page Manager

With our latest feature, gone are the days of embedding multiple forms onto your website! Akero Page Manager (APM) allows you to quickly and easily publish multiple landing pages in one place, reducing the need for involvement from your IT team and allowing you to be more agile in your ability to run marketing campaigns …

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Updates in advanced Google Adwords Insights and new location-based automation

Akero, the marketing measurement platform, has some great new features as part of the latest release. These dynamic updates are going to help you build, manage and craft a personalised customer journey – and what’s more, they are free to all existing accounts and users of the new Akero platform. Advanced Google Adwords Insights You can …

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Akero is evolving – an important announcement to all Akero users

Akero has constantly evolved since our first data capture app in 2010. Our software was originally built to capture leads generated from marketing campaigns and to track the advert source against the leads generated, to improve the performance of your digital campaigns. Since we launched the Software as a Service version, in 2014, we have continually …

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Social Influencer Scoring on Akero is here

Akero has a great new feature as part of its latest release – Social Influence Scoring. This new feature can be used by savvy marketers to create a social influencer marketing plan. Connecting with trusted online influencers, who are willing to engage and share your content, allows you to organically grow your reach, increase awareness …

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Make more-informed marketing decisions with our Spring product updates

We’ve put even more power into the hands of marketing and sales teams with our latest update to provide businesses with added flexibility and data to make smarter marketing decisions to create, manage and map powerful stories across a multitude of touchpoints that resonate with leads. Want to know more? Take a look at our …

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Enjoy Greater Customisation & Control over your Marketing

We have BIG news! We’ve been working behind the scenes to enhance Akero and make sure that it has our users’ business needs at the very heart of it. We are delighted to announce a number of game-changing product updates that will allow Akero users to improve campaign reporting, have greater clarity over their pipeline, …

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How Orion Services are Growing their Leads by 50% Each Month with Akero

Approximately 96% of visitors that come to your website are not ready to buy. However, when Sales and Marketing teams are in sync, companies become 67% better at closing deals. Operating a reliable and sustainable waste management service throughout London and the UK, Orion Services encountered many common challenges that B2B companies face when generating, …

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Scalable Results for Events: Akero’s Event Registration App Receives a Major Upgrade

Capture even more leads offline, personalise follow up, and have more control over your event marketing. More and more professionals are using events to generate interest and awareness around their brand. They are turning to event capture apps to effectively manage guest lists and create personalised journeys for their leads after the events.   Why …

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Carry Your Leads in your Pocket: Akero goes Mobile!

We have some big news to share – the Akero marketing measurement platform is now fully responsive on mobile! Since the launch of our brand new system back in July 2016, our development team have been working around the clock to provide marketers with a platform that is completely adapted to their busy work schedules …

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