Attendees → Applicants : Post-Open Day Conversion

You’ve worked hard all year to attract students to your institution with creative campaigns and engaging comms. They liked what they saw, and came to an Open Day to see your campus in the flesh – but what now? How can you push these warm prospects down the last little bit of the conversion funnel …

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Clearing 2017’s data capture forms: the good and the bad

We’re big fans of landing pages here at Akero, so we took some time on A-Level Results Day to have a nosey at all 150 university Clearing landing pages, to see how institutions are positioning themselves to potential Clearing students. We were surprised to see that the majority of institutions only provided students with one …

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Kick Start your Social Influencer Marketing Campaigns with Akero

One report by Deloitte found that 47% of millennials (vs 19% across all other age groups) say their purchase decisions are influenced by social media. And with students increasingly behaving more like consumers, it’s a safe bet that their choices of college and university applications could also be swayed by social influencers. But you can’t very …

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Get Ready for 2018 : Improve your conversion strategy – download this whitepaper

Stay ahead of the game and fine tune your conversion strategy for the next academic year. Your institution needs to be doing all it can to make sure it’s delivering the right messaging to keep potential students interested, right up until they enrol in 2018. We’ve created a whitepaper, based on Alex’s popular webinar, outlining the …

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Webinar: Marketers, are you ready for GDPR?

We live and breathe data here at Akero. We’re always talking about how you should be collecting and maximising your data to target, engage and convert. But are you protecting your customer’s personal data effectively? If you use Akero, the answer is yes; we’re the only student marketing software platform to have received the UK …

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Email marketing – 3 key tips to engage students

With a fantastic ROI, email marketing should be viewed as a key form of communication with students, allowing universities to contact prospective students, current students and alumni in an increasingly personalised way. So, what are you doing to ensure you’re targeting students using this medium as effectively as possible? Here are our top tips for …

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Who are your social influencers? Watch this to find out…

Why are social influencers so important to your marketing and content plans? And how can you use your own data to find them? Our Client Services Manager at Akero, Alex Calder, and the Product Marketing Manager from Net Natives, Rich Campbell, hosted a webinar on social media influencers. The webinar covered: What social influencer marketing is and who …

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5 Ways Akero Will Look After Your Campaigns this Christmas

It’s almost time to log off and enjoy a mulled wine and get into the festive spirit. However, for those with active campaigns running over the Christmas period, the temptation to log in and have a quick peek can be all-too-real. Don’t worry – Akero has you covered. So that you can get back to …

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How to plan and implement student nurture campaigns

How can institutions plan ahead to increase engagement, decrease enquiry dropouts and improve enrolment numbers for 2017? In our latest webinar, Akero’s Client Services Manager, Alex Calder, and Net Natives’ Digital Consultant, Zoe Bretton, provided invaluable insights for planning and implementing successful lead nurture campaigns that increase engagement and improve student enrolment numbers. Using case studies to outline the …

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Insights from the 2016 Student Conversion Survey

Want to know what the most successful student conversion strategies look like?  Akero and Net Natives, the leading education specialist digital marketing agency, teamed up to create the 2016 Student Conversion Survey to find out… The Student Conversion Survey has been created to uncover education marketers’ most successful (and unsuccessful) marketing activities, what technology (if any) …

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How did St George’s University of London Achieve a 77% Conversion Rate and Record Applications?

THE CHALLENGE Although St George’s, University of London is the only UK university to share their campus with a teaching hospital, they are not immune to the ever increasing competition from other universities. To make sure their Physician Associate Studies MSc course stood out amongst this competition, St George’s, University of London approached Akero and Net Natives to help …

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How one UK University Engaged, Inspired and Converted Prospects During Clearing Season

THE CHALLENGE Tracking outcomes, converting prospects. A prominent UK university with a rich history spanning 150 years needed an effective lead nurture strategy for their Pre-Clearing activity (nurturing potential students before their A level & BTEC results). A strategy that would reduce the number of prospective students dropping out of the conversion funnel and keep …

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Six Easy Landing Page Tweaks to Generate More Leads

Do your landing pages suffer from abandonment issues? The tiniest decision such as your choice of wording or where you place certain elements on your webpages impacts the experience your visitors receive, which can affect their decision to either engage with your content or leave your website entirely. We spoke to advertising campaign experts at …

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Transform Cold Leads Into Students With Automated Lead Nurturing

Students have the option to submit applications to five separate universities before deciding on their final choice. Students are now consumers who want to make informed decisions. So, it’s crucial to place the right message, in the right place, at the right time in order to persuade visitors to disclose their all-important opt-in data for …

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Waltham Forest College Overcome Challenges of Open Day Marketing

Young people are now armed with their results, and colleges and universities across the country are looking to their Open Day marketing activity to demonstrate how their brand mission and services match perfectly with the key interests and motivations of their prospective students. But how can Open Day marketing improve processes for marketing teams at …

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