Lead Management

Manage your enquiries and applications and understand every interaction they have with your Institution.


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CRM Without the Heavy Lifting


Quickly view and update leads as they appear in real-time. Prioritise your workload with automatic lead and social influence scoring. Collaborate with your team and view past engagement with an easy to understand timeline of all marketing interactions.






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Understand Each Data Point

Understand Each Data Point

Drive insights with a one-page summary of everything happening with a lead or contact — from email clicks and form submissions to UTM parameters and the exact adverts that drove them to your brand in the first place.

Manage Your Pipeline

Manage Your Pipeline

Identify priority leads and social media influencers with Akero Lead Scoring.

Log Sales Activity

Log Sales Activity

Add notes, view past activities and the see the latest comments made by your colleagues — everything you need, in one place.

Filter Your Views

Filter Your Views

Sort your lead lists by Conversion Point, Ad Campaigns or custom form criteria. Quickly see the quality of leads generated by online advertising and specific ad campaigns.

Customise Your Fields

Customise Your Fields

Keep track of what’s important and unique to your institution with custom fields. Want to add specific dropdown fields, text fields or radio buttons? No problem.

Lead Scoring

Lead Scoring

Save time and resources by prioritizing the best leads and adding those not ready to buy to your marketing automation campaigns.

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Everything You Need


Marketing Automation

Trigger email and SMS communications to students based on their previous engagements.

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Landing Page Builder

Convert more prospective students with high-performance landing pages that look amazing on every device.

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Smart Forms

Create engaging online forms that convert more prospective students. No coding required.

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Email Marketing

Seamlessly manage large scale communications and report on the success of your student recruitment campaigns.

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Lead Management

Centrally manage your leads and understand every interaction they have with your institution.

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Event Capture

Build beautiful offline landing pages and contact forms bespoke to your event. Perfect for Open Days.

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Campaign Tracking

Optimise your ad campaigns for quality, instead of click through rates.

Integrations

Seamlessly integrate Akero with your other marketing systems like WordPress & Salesforce.

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Analytics

Industry-leading campaign performance and lead conversion analytics for your entire funnel.

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