As a result of implementing clever workflows through Akero which incorporated all of the university’s top content and targeted the right audience, at the right time, Abertay enjoyed a 31.5% rise in Applicant Day attendees compared to the previous year.
The Business Issue
Due to inefficient comms around their Applicant Days, historically Abertay were missing a crucial opportunity to get potential students through their doors as well as developing a relationship with them.
In order to drive potential students to their Applicant Days, it was at first imperative to understand what kind of messaging would work to encourage attendance and keep the University at the forefront of students’ minds.
During a consultancy session, the Akero’s Client Services Team spent time gaining an understanding of ‘what good looks like’ for Abertay University by running through the University’s existing content and working out what would work alongside seasonal content and messaging.
The team then went away and developed the ultimate workflow that would incorporate all of Abertay’s winning content – targeting the right audience, at the right time to ensure they were thinking of student life at Abertay at all the right moments.