Liverpool City Council Boost Foster Care Enquiries

Liverpool City Council decided to utilise Akero to generate more enquiries for foster carers for sibling groups and older children within the Merseyside area.

Landing pages and social apps were created through the Akero software and generated overall 15K views and 200 enquiries, all of which were branded using their own design assets in a matter of minutes.

Second-part forms were also utilised in order to gather invaluable information on the lead which would help the team qualify them faster and more efficiently.

Akero was used to:

• Collecting key lead data which would serve to optimise the amount of time being spent qualifying leads
• Putting the organisation in front of key audiences through the use of social apps
• Creating optimised campaigns that were used on multiple platforms