How did Tresham increase website traffic and apprenticeship enquiries by 50%?

With the high level of exposure and the impressive CTR result, awareness of our apprenticeship offer has increased.

Head of Marketing and Social Media, Tresham College of Further and Higher Education

Tresham saw a 32% increase in traffic to the apprenticeship section of their site and received an increase of 50% on the usual rate of enquiries as a result of the campaign.

Tresham is a Further and Higher Education College with 3 campuses across Northamptonshire and is also responsible for running the National College for Motorsport, located at the famous Silverstone Circuit.

They also offer highly valuable apprenticeships across a range of industries but needed to boost awareness and raise their applications.

The solution to reaching these 16-24 year olds came from Akero's experienced campaign team who encouraged the client to focus their budget on Google over Facebook (where previous campaigns had been run without success) as it was more likely to be successful for the outcome the client was after.

Understanding of the need to make a small college budget go a long way, our team ensured that the client’s website and analytics were properly setup to be able to track the campaign performance and provide a tangible return on investment.

The team were so very helpful in advising us on the best platforms to suit our needs and setting up the necessary web analytics to track the performance of our marketing.

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